topic When to post products in Create Products

When to post products

homespuncottage — Sat, 04 Jun 2022 18:02:18 GMT

I know 3 months prior for holidays or seasonal, but how do we know the best time to post evergreen products such as Bridal Shower Invitations, Baby Shower Invitations, Save the Dates (I think that's January, but they are also seasonal?)
Baby Announcements? Thank you in advance.

Re: When to post products

idraw — Sat, 04 Jun 2022 22:03:46 GMT

Evergreen products are year round. People get married, have babies, have baby showers, every day, every month, all year. So it doesn't matter when you post, the customer will find whatever they are looking for, if you post your products so they can find them. Many years ago it used to be "June weddings", but not so much any more.
the only catch is that there is a delay from when you post to when your products are indexed, and hopefully googled. Keeping that in mind,for holiday themes earlier is better.

Re: When to post products

Jessica_K — Tue, 05 Jul 2022 14:42:18 GMT

Hi @homespuncottage This is an interesting topic. While @idraw makes a good point, perhaps there's some influence on the seasonal aspect of products and designs. If items are meant more for lifecycle celebrations in a certain season, perhaps favoring certain color palettes. And consider design intent for summery outdoor celebrations vs. indoor celebrations.