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Google analytics question

Peter222 — Mon, 18 Apr 2022 20:31:51 GMT

I recently decided to have a look at the info in Google analytics. and I was surprised to see a good part of my traffic was acquired through paid search according to the graph. I have not started any pay/click campaigns myself. I am wondering if this maybe say a 3rd party has done so, linking in to my store/ product whatever. I dont think Zazzle search results would be included, but I dont know. So if anyone has some feed back I would appreciate it.

Thanks Much Z community

Re: Google analytics question

LMGildersleeve — Mon, 18 Apr 2022 22:22:59 GMT

Zazzle pays for advertising on Google etc. I'm pretty sure the bulk of what you are seeing is Zazzle's "3rd party" ads.

Re: Google analytics question

Peter222 — Tue, 19 Apr 2022 03:25:27 GMT

That could well be the bulk, if not all . Ty

Re: Google analytics question

shellifitz — Tue, 19 Apr 2022 20:24:42 GMT

It's Zazzle, they make themselves a 3rd party. The good news is ads help get sales. The bad news is we pay a 3rd party carve out for it. I prefer to think of that carve out as an advertising fee.