topic Re: Extreme decrease in sales!!! in General Zazzle Discussion

Extreme decrease in sales!!!

Jolanda — Sun, 26 Feb 2023 20:00:29 GMT

Hi, I have seen an extreme drop in sales over the past few months, reaching an all-time low this month. Looking back at the numbers it started to get obvious in September 2022.

Analysis sales (compared to the same month a year before)

September 2022: decrease 15%

October 2022: decrease 11%

November 2022: decrease 13%

December 2022: decrease 31%

January 2023: decrease 28%

February 2023: decrease 45%

Fluctuation is normal but these numbers point, with statistical significance, to other causes than simply chance.

Anyone else experiencing this?

I have posted this before in the private prosilver section, but I guess we're not the only stores affected. So I thought I would share this here too.

I would love to hear Zazzle's opinion concerning this pretty alarming issue.

Re: Extreme decrease in sales!!!

idraw — Sun, 26 Feb 2023 20:23:36 GMT

@Jolanda
your post on 2/11 got 33 replies, some useful responses there.
Here is another, more recent thread,
https://community.zazzle.com/t5/ask-a-question/extreme-decrease-in-sales-just-a-select-few-or-has-zazzle-seen/td-p/68181

I would hazard a guess that Z will not chime in with any opinion about various shops drop in sales, other than the usual, fix tags,titles,descrips,add covers,find and optimize products/hiddens, promote externally etc, which most already know to do and are doing.

Re: Extreme decrease in sales!!!

Windy — Mon, 27 Feb 2023 01:09:16 GMT

Are these your year-over-year decreases? Or are your sales decreasing by those percentages month after month after month?

Re: Extreme decrease in sales!!!

CreativeLeahG — Mon, 27 Feb 2023 12:42:03 GMT

Thing is this:

We forget when we get a ton of views, that often is the case Zazzle is actively marketing (via sponsored ads etc) those specific designs. SO, if they suddenly experience a decrease in views (and subsequently sales) is possible that one major factor is Zazzle is nolonger promoting those designs. And we are then left with our own promotional efforts and 'the marketplace'.

Insert imaginary '''dom dom dommmmmmmmmm' forboding sounds when reading the word 'marketplace'.

Re: Extreme decrease in sales!!!

klstock — Mon, 27 Feb 2023 14:57:43 GMT

Insert imaginary '''dom dom dommmmmmmmmm' forboding sounds when reading the word 'marketplace'. 😂😂😂