Hey there, fellow Zazzlers!
Guess what? We’ve got a bunch of dedicated Zazzlers out there who are putting all their efforts into Pinterest as their go-to strategy for driving those sales.
So, let’s take a moment to evaluate if it’s really worth the hustle, shall we?
Now, I need you to share some data here.
- Monthly Pinterest Views
- Daily Linkovers
- Daily referrals
Here’s the deal:
If you’re racking up massive Pinterest views (like over 100,000 per month), but your daily linkovers and daily referral rates are disappointingly low, it’s probably safe to assume that all those Pinterest views aren’t actually translating into visits to your Zazzle products or the ones you’re affiliated with.
Makes sense, right?
Let me give you an example from my own experience.
I’ve got around 75k Pinterest views per month (which, compared to some folks who have over 200k, isn’t that high). However, my daily linkovers are high with over 1000 per day and there was even a day last week when I hit over 2,000 linkovers.
Now, that’s more than what some of those high Pinterest-view folks are getting.
As for my daily referral rate, the 35% referrals are between 2 and 5 referrals per day.
So, what does this mean?
Well, it’s a little hunch of mine, but I believe the majority of my daily linkovers come from good ol’ Facebook rather than Pinterest.
But here’s the kicker: we can only figure out the true value of spending a boatload of time pinning if we gather data and insights from fellow Zazzlers.
That way, we can optimize our social media marketing efforts and make the absolute best use of our precious time.
So, am I on the right track here?
Who’s up for joining me on this quest to determine just how worthwhile our pinning endeavors truly are?
Let’s make every second count.
Please share your results below, for those who don’t wish to, that’s fine, please be a passive observer to this experiment so we can clearly see the posts with the data. Thank you!