Could someone look at my store and tell me what to improve to have regular sales? Sometimes I sell something but not so much. Of course, the biggest sales were before Christmas. I hoped it would be similar before Valentine’s Day. Unfortunately, I haven’t sold any pillow with a heart pattern yet.
I don’t understand this. People come to my products but don’t buy them.
Hello.
You need to add cover photos to all your products.
You need to add customizable templates to almost all of your products. (Some pillows with no customization options sell.)
You need to study the use of proper titles, descriptions, and tags that sell. No one searches for “cozy warm” pillows. They search for “pink hearts floral Valentine pillow.”
You need to change your shop category icons from text only to mock-up photos of your products.
All of these changes should help increase your sales.
Thank you very much 
“You need to add cover photos to all your products.”-This point I don’t understand.
Thanks a lot for the idea with customizable templates!
I changed shop category icons few days ago. I wanted to see if there would be any improvement.
You need to create custom cover photo mock-ups for all of your products instead of using the images that are auto-generated by Zazzle. Your category cover images should be photos—not text.