I searched “shelf talker” and found a “template kit package”? for a $1.58 a page. The store has two similar products but I don’t understand what it is.
this article might help explain shelf talkers:
25 Creative Examples of Shelf Talkers for Retail Stores - Dor (getdor.com)
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Actually, I discovered the other shelf talker product, when I was searching for ours.
https://www.zazzle.com/b_w_camera_collage_shelf_talker_pedestal_sign-256228730557569509 I looked at the one that I don’t understand to see how they formatted their template. I have decided that the product I don’t understand is a CYO with a placeholder.
“Shelf Talker” sounds like an episode on Seinfeld….