I know there has been a lot of complaints about product links from Pinterest showing a whole slew of other products both above and below our product, but besides potential lost sales, there’s another major problem with this from a customer’s point of view. If the customer wants to see the description of the product, they have to scroll and scroll and scroll and scroll (and scroll and scroll and scroll) just to see the specifications like size or material! It’s hard enough to get people to read descriptions nowadays, and with the flood of extraneous products on the product page, it’s nearly impossible for those who DO want to read them, to even find them!
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I totally agree this has been frustrating for a long time, and it doesn’t look like Zazzle is planning to clean up those Pinterest landing pages anytime soon. The endless scrolling is rough for customers, I am sure many give up before reading our about or seeing our collection.. That said, I guess the only good thing is that the products they’re showing are usually so unrelated that at least they’re not competing with our own designs. If they were similar items, we’d probably lose the sale .
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It is really ridiculous when products have beautiful cross-sell collections but customers have to navigate 15 rows of other peoples unrelated products before the actual coordinating products are shown.
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and we know that if they scroll all the way down they will come to that information – but – the customer does not and may (probably will) give up before they get there.
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I already highlighted this problem of description in an old post, and nothing has changed since then… The pages sections should be reordered but I also think they would benefit a lot from being lightened, to help the customer find the most important information easily.
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Honestly, I agree that it doesn’t create the best first impression. When someone clicks a direct link from Pinterest, they expect to land on that specific product, but instead, they’re met with a flood of other items above and below it, which feels cluttered and distracting. For someone unfamiliar with Zazzle, that many surrounding products can feel spammy or even make them question whether the site is legitimate. Considering how much scrolling people already do on Pinterest, the last thing they want is to land on a page with even more options. At that point, they’re ready to focus on the item that caught their attention, and they should not have to scroll endlessly just to find basic product information. More options do not always mean more sales. If someone has already clicked with buying intent, the page should help close the sale, not make them work harder for it. If the experience feels overwhelming, some customers may simply leave and purchase elsewhere.
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@Connie Thank you for bringing this up YET AGAIN. You would think that at some point common sense would kick in at Zazzle, but …
And it’s not just landing pages from Pinterest, it’s ANY landing page that looks just … sigh …
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Really not happy to hear that. I’ve got much views and clicks on my Pinterest, but not sales of my products, the ones I posted on Pinterest and promoted with SEO techs too.
Not good to hear that too…
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I feel like the current overload goes against design principles, especially modern approaches, and is likely to confuse many customers. This scattered approach seems unlikely to yield more sales and more likely to lose the customer, for good. I wonder if they have A/B tested the current cluttered approach against a cleaner, modern approach over a long period of time?
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From a customer’s point of view, I was looking for the specifications of someone else’s product (clicked through from Pinterest) and almost gave up scrolling before I came to the end! I was convinced that there was no way to see the description/ technical details, when coming form Pinterest!
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I agree. It’s a case of commercial sudden idea. Not favorable in the long term…
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I’ve been thinking the same thing. When a customer clicks one of my Pinterest referral links, they should land on my product page my listing, my description, my coordinating collection. Instead, they’re immediately hit with rows of other designers’ products at the top and bottom. It completely shifts the focus away from what they came to see. To me, that devalues our work. It’s almost like saying, “You liked this item, but here’s what Zazzle recommends instead.” I get hundreds sometimes thousands of linkovers a day because I promote heavily, but when the page is cluttered with so many unrelated products, it’s no surprise that sales are down. Until Zazzle cleans up the landing experience and stops overwhelming customers with visual noise, I don’t think we’ll see sales return to normal. A cleaner, modern layout would help everyone creators and customers alike.
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You all might find this helpful. It’s a little thing I figured out back in Oct when viewing links on the MegaMoments contest results page.
https://buymeacoffee.com/colscreations/simple-trick-for-better-landing-page
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I really appreciate the time and thought you put into testing this and documenting what you found. It’s always helpful when creators share what they’re seeing on the platform. That said, the challenge for me is that there’s no practical way to tell customers they need to clear their browser or start a fresh session before clicking our Zazzle link. Most shoppers are coming from Pinterest or social media, and they’re just tapping the image they liked. They’re not going to know they need to reset cookies first, or clear their browsers and we can’t realistically ask them to do that. Because of that, this workaround doesn’t translate well to actual customer behavior. The landing page still loads for them exactly as Zazzle designed it with “Other designs you might like” at the top and a long block of unrelated products above our own collection items and descriptions. So even though your method can change the order for a Z creators who knows the trick, it doesn’t prevent customers from being bombarded with other designers’ products the moment they arrive. I wish Zazzle would give us a true creator‑first landing page option, because that’s the only real solution for shoppers coming in from social media.
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Perhaps you didn’t read the full post or try the sample links I provided because you’ve misconstrued all of it.
The landing page still loads for them exactly as Zazzle designed it with “Other designs you might like” at the top and a long block of unrelated products above our own collection items and descriptions.
It moves the Collection pod up above that ‘long block of unrelated products’ on the landing page and moves it up above the “other designs you might like” scroll on the regular product page. I tested the parameter in Firefox, Opera, Brave and Chrome with consistent results as explained in my post. If you don’t trust my screenshots or sample links I provided in the post, just try it yourself on any product, yours or other, it doesn’t matter.
the challenge for me is that there’s no practical way to tell customers they need to clear their browser or start a fresh session before clicking our Zazzle link … They’re not going to know they need to reset cookies first, or clear their browsers and we can’t realistically ask them to do that
They don’t need to do that.
So even though your method can change the order for a Z creators who knows the trick,
No, it’ not a view only the creators get.
Load any product that’s in a cross-sell Collection then simply add the ?ct=1 to the end of the clean URL and you’ll see how it’s ordered different, with the Collection pod at top of page, above the “other designs you might like” scroll. Likewise, do your own test pin and you’ll see for yourself how while you still get the landing page, it moves your Collection pod up to the top, above all those other products.
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Thanks for explaining the detail honestly went right over my head at first because I was thinking about the scale of what many of us already have out there. A lot of creators have thousands of shared links across Pinterest, blogs, and older posts, and some who’ve been on Zazzle for many years may have millions. There’s just no practical way to go back and modify all of those older links, so the standard landing page experience will still be what most customers see. And since shoppers coming from Pinterest or social media are simply tapping the image they liked not clearing their data or doing anything special before clicking they’ll continue to get the usual landing page with “Other designs you might like” at the top and a long block of unrelated products above our own. We can definitely use the parameter on new links going forward, and it’s helpful to know that option exists. I just hope Zazzle eventually gives creators a built‑in landing page option that works for all traffic, not just specially formatted URLs
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That’s a neat little trick, thanks!
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