This situation warrants a more robust strategy from Zazzle. I’ve looked at 12+ shops in the past few days with significant template, tag, and other spam on all black and white desgns. In many cases, these shops are promoting their blank designs as the Zazzle template, and in some cases, have misleading shop or collection names, like Create Your Own.
I have reported more than a hundred of these designs, during time in which I could have been designing, but there are likely hundeds of thousands of designs. Designers can’t possibly report them all. A couple of the 12 shops had a large collection of create-your-own designs, and the remaining 10 shops had absolutely nothing but blank designs.
Often, the spam stores have ~1,024 designs in them. This number might be a coincidence, but it’s also a common number for digital storage in computer programming, which might suggest the shops were created via automation. Often, the tags are similar, sometimes leveraging popular or minimalist memes and other times repeating details about the item itself, e.g., foamboard, mug, etc. plus customizable, add your own, etc.
Many shops are still selling away, some with bronze and higher status, after reporting them. I noticed designs in one, with obvious tag spam, are gone. The thumbnails still appear in search, but the links don’t open the design. Perhap this is just indexing latency, and the thumbnails will disappear as well, but the rest remain as saleable items.
These blank “design-your own” items are not OK. Sometimes, these template imposters dominate the “Other Designs You Might Like” carousel, taking up promotional space that a legitimate design should have. Obviously, customers are confused by them – how would they know which is the valid Zazzle template? These designers then apparently get a royalty, at least for some items, based on their shop status. I suspect these designs also interfere with search returns, pushing actual designs further down. I hope Zazzle will make a clear announcement to remind designers this practice falls outside of acceptable guidelines, and then do a sweeping audit and thorough removal. Thanks!