You need more products with text templates, given that the ability for customers edit to create their own text is a big drawing point for Zazzle.
Run searches on “tags” here in the forums because there’s a lot of good advice on creating good ones.
https://www.zazzle.com/wishing_you_a_relaxing_and_rewarding_retirement_foil_greeting_card-256509040476416194 - good example of what you need to improve. Tags, for instance–
retirement, greeting card, congratulations, best wishes, retirement party, happy retirement, farewell, retirement gift, retirement celebration, retirement wishes
–you’ve used “retirement” 6 times, which is a waste of space for more unique tags. Once is sufficient. “Greeting card” is wasted because Zazzle adds it to the title. “Gift” is also a waste of precious space for tags since nearly everything on Zazzle is a gift. Instead, you should try to describe the design with words such as “flowers” and “graceful.” Granted, it’s a difficult card to find tags for, so maybe you could use variations for the idea of retirement such as “golden years,” “time to relax,” “done working.”
The text beneath “HAPPY RETIREMENT” is almost unreadable. I enlarged it and still couldn’t read a lot of it because it’s somehow blurred. Things like this need to be watched out for. And inside, the card is blank. It should have at least a simple sentiment, one turned into a text template that customers can edit to suit the exact situation.
Spend time going through the marketplace, looking at what people are doing with products such as you’re creating to get ideas on how you might better handle your own. I think many of us start on Zazzle making the same mistakes, and studying what others are doing can give a good path to follow. Not copy, of course, but ways of looking at we’re doing.
I wish you all kinds of good luck.
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