Non allowed words in descriptions

I thought I read somewhere that you cant use words like personalize, custom or template in your descriptions. But I am seeing high sellers using these words.  Have I got this wrong?

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I’m wondering the same thing

In your descriptions? Really… I thought it was just in your tags that those words were forbidden. 

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I don’t think they are “Forbidden” they are just not very useful, as everything in Zazzle could be labeled with these words.

They are null tags (not forbidden but might as well not be there) but just fine in descriptions. I use them all the time in descriptions and sometimes in the title.

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So would google pick up the description saying custom or template… being an advantage of having these words in the description?