Hi @igiftcenter
The best tip I ever discovered about pinning to Pinterest is to name your boards using the exact phrases people are actually searching for related to the stuff you’re posting.
I generally make a Pinterest board for each of my Zazzle collections (and often include other related, but non-competing pins to my boards to make them more interesting). However. the key thing I found is the importance of your board names.
So say, for example, you’ve got a blue floral wedding collection. You might think of calling your board “Blue Floral Wedding Invitation Suite,” which sounds fine, but it’s important to check if anyone’s really searching for that exact phrase.
I’ll type “Blue Floral Wedding Invitation Suite” into the Pinterest search bar, switch from “My Pins” to “All Pins,” and look at the suggestions that pop up underneath. If only your exact words appear, and there’s nothing else suggested, it probably means it’s not a term people are actively searching for.
Instead, I try alternative titles like “Blue Floral Wedding” or “Blue Flowers Wedding,” and see if those or similar phrases come up as suggestions. Then I just pick whichever popular search term makes the most sense for my board.
This isn’t just for weddings, it for any niche or collection you’re sharing. Always definitely worth checking what people are typing into the search bar.
It doesn’t guarantee loads of self-referrals, but it’s worked way better for me than when I used to name my boards without doing a bit of research first. I don’t generally make manual pins, which I understand are supposed to perform better, although I haven’t found this to be the case for me with the ones I have made, and I figured pinning directly from the product page every time I post an item for sale, is better than not pinning at all due to time constraints of making all pins manually.
Hope this helps as it’s certainly made a difference for me.
