I haven’t checked others stores as yet, but this store which is fairly new has jumped from 4 to 3 despite 100% completion and previously being recognized as 4.
What could be the reason for this?
My store, which was level 8, is now a level 6. 
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I’m sorry to hear that. A number of my other stores have dropped down too
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I could be wrong (I‘m still the new kid on the block) but I think it could be the listed items in relation to sold items. My store was a four, I added one item crossings the 200 limit and it went down to 3. Then I made a couple sales and it went up to five. I‘m expecting it to drop again once I cross the 300 limit with no sales since it’s so quiet right now. Time will show.
PS: I made my first sale at level 3 so you do not really need a four to be seen in the market place. Just on a site note.
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Nothing should cause it to go down to 3 when it is 100% completed but I appreciate you trying to help. Thank you
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That’s excellent to know! 
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Holding steady at seven. Was an eight until I bumped up my default royalty to 14.5% a few months ago now.
Apparently the algorithm didn’t like that, but it had to be done to mitigate the 20% VAT and third party reference fees being deducted from many of my sales.
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All back to normal now, phew.
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It must be one of Zazzle’s more terrifying bugs.