I have a watch that shows as costing $55 on my .com page. However, on my .co.uk page, it shows as £119!!
$55 converts to only about £41 on my currency app. That suggests a huge miscalculation.
How am I going to sell these products in the UK when there is such an anomally?
Zazzle please explain…
I think it simply doesn’t work that way and doesn’t change according to the selected currency. I’d suggest checking other domains, and you’ll probably run into the same issue.
Spain
New Zealand
I think it’s more about setting prices that reflect the cost of living in each country or comparing them with similar products, based on their own criteria, of course. No, they don’t simply convert currencies. I noticed this myself quite some time ago with greeting cards.
I’m glad you brought this up.
Tarrifs perhaps? I don’t know just a speculation. That would account for different price increases in different countries.
I generally find it disappointing that Zazzle does very little to involve or even ask creators in individual countries about local market preferences.
What bothers me, besides the often unrealistic pricing that is frequently higher than comparable products available from local competitors, is that products and themes are promoted without much regard for regional relevance. Many of the featured items simply aren’t commonly used in the same way here.
For example, in Germany, a “Grad Show” is not even called that. The newsletters and homepage content are filled with marketing buzzwords and awkward Denglish that often feel disconnected from how people actually speak and shop in the local market.
Another issue is the lack of transparency around production and shipping. Delivery times are often unclear, customers rarely know where their products are actually being produced, and there seems to be little consistency. A customer can order the exact same card twice and receive one copy printed in the UK and another from the US. From a customer perspective, that is confusing and makes it difficult to set expectations regarding delivery speed, product origin, and environmental impact.
I believe Zazzle could benefit greatly from adapting its marketing, terminology, product recommendations, and production transparency more closely to the expectations and habits of customers in each country.
Good localization requires more than translating words—it requires understanding how customers think, search, and shop in each country.
