Request to change landing page for self-referrals

[ClareS]

If someone is not logged into Zazzle and they click on a product listing link from elsewhere on the web they arrive on a landing page like this one - where they are presented with 5 “other designs you might like” and have to scroll to see the one we linked them to. 

This happens for RF and non-RF referrals. For RF referrals it doesn’t really matter if they pick one of those other designs because we’d still get the 15%. But for designers who are promoting their own designs via a non-RF link we would be paid nothing for our marketing efforts if the potential customer chose one of those other designs instead. 

I understand from a Zazzle marketing stance it makes good business sense to give potential customers other options so they buy something rather than nothing but could those other results be moved down the page?

Personally I would love to see the product first - with the add to cart button (not the interstitial page that also sometimes appears where they need to click again to see the actual listing) then related items from the collection (for cross-selling/upselling within the store) and then related items from other sellers if we didn’t manage to convert them by the time they scrolled that far.

[Michele]

I completely agree! 

[LJ1]

Why would they? From Zazzle’s POV, it’s the best scenario ever if you bring a customer with a clean link, who buys someone else’s product. Double win.

[LoraSeverson]

The boxes at the top are just so large, it confused me also when I saw it for the first time and had to scroll to see my product. I understand why they are there for Zazzle’s sake and if they have to stay, I just wish they were a little smaller so the intended product is a bit more prominent.

[Zorinda]

From Zazzle’s perspective this is a feature, not a bug.  

I’ve always been of the belief that the easy to defeat clean links with the lure of substantially higher referral rates are a Trojan horse primarily meant to benefit Zazzle.  They can be defeated in many ways, even after a sale where you’ve earned the juicy referral.  Sales with referrals all too often go pink, the items are then repurchased and then show as 3rd party.  I’ve often wondered if Zazzle sends a fat coupon with the original purchase that tempts them to cancel and repurchase after clicking on their coupon link giving them the cookie and they get the referral.