Spending more time "optimizing" than creating products

I have just done a calculation on ONE store, (my oldest) and my sales are just shy of 50%!!! I have hidden anything that is not a current holiday, and will hide the Christmas ones again till perhaps July. then Hide them again till Oct next year. (if the world is still normal ) having said that, my viable products are under 400, and will be less than that after Christmas. I would love to create a wedding suite I am proud of, but that is a next year thought. :slightly_smiling_face:

As to family, I have 3 children, and after my twins reached 18 mths age , life was a breeze… AND I was NOT a working Mum till they were 8. I guess life is different now for Mums,I do remember trying to find a few more cents to buy some bread one particular week. (smile), and some of my clothes wore out, literally, but we were happy.

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You are so right about wedding invitation, That is not my passion, but seems like it is Zazzle!  Most of their examples use wedding products! I am very discouraged, I have put so many hours in on Zazzle, but no sales! Guess my designs are not likeable!

I use 2 strategies, maybe three when designing.

1, design for US taste and culture(but not clashing with my Christian ethos)

2 design for my own pleasure to my style and taste,

3 Design new products  that expand on my own collection, that or add to existing suite/collection. Living in New Zealand, quite a few items sell in Aussie or NZ, and since I know these 2 cultures well, its another niche market. 

Also think of businesses that might like your designs, think salons,cafes etc…

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I didn’t touch or rename many of my product that are flagged for optimizing, I simply just make it public again. would that work?

Well that takes it out of being hidden, but it doesn’t actually improve anything..eh? 

So do SOMETHING, especially look at the title and tags. I try to fit more than one word as a tag, so instead of blue,  I would put pale shimmery blue for example. Sometimes I change the title too, if it is specific to a design, I might change it to a wider appeal, describing words such as cute, adorable, contemporary, vintage…etc Even changing the words around to have the eye-catcher word first.

You aim to make google see each product as totally unique, and different to a similar design or product you may have, even the same design can be described differently. I always change tags even for the same design. Zazz will group any changes within the exact product that has different colorways, so you need not fear zazz not picking that up, and even if that does not happen, you can request it.

All these little changes will increase your views, or chances of increased views. So it IS worth doing, in my experience.

Happy editing, and creating,

Gill

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Since sales are so low this year, I opt for doing nothing until sales pick up. 

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