I’ve only used 1 category level and I’ve begun exploring whether I want take time to set up Sub-Categories where a storefront could have a structure like:
Animals
- Cats
- Dogs
Wedding - Floral Wedding
- Rustic Wedding
- SEO for Zaz and/or Google:
I’m trying to see if sub-categories creates internal linking on Zazzle (making like a silo or grouping impact) and if anyone thinks sub-categories have any impact on ranking inside Zazzle and/or ranking on Google?
- In my second wedding structure, my question is whether the Category of Wedding would get more “link juice” and thus Sub-Categories could help with our Google ranking (and maybe Zazzle too). I tried testing a sub-category “set” and looking at the Category and Sub-Categories URLs source code, and I wasn’t seeing any cross linking, but thought I would ask here since I know we’ve got some great techy SEO people in here
- I also tried to check about the Category and Sub-Category Titles and I don’t see them in the URL or used in the Meta Data for the URL Titles, so we aren’t able to impact that for Google.
- Do you think Sub-categories have any impact on SEO on either Zazzle or Google?
- Customer point of view (assuming they make it to our stores):
- It looks like we only get Category Thumbnails and not Sub-Category Thumbnails, and the customer has to use a little dropdown to choose Sub-Categories inside the Category. There’s no image to draw attention on how to filter further.
- This made me think that perhaps it’s best not to use sub-categories. Also, it looks like once the customer is in the main category, that they see all the sub-category items anyway (I didn’t actually count though).
- If you use sub-categories, what benefits do you see? Why do you use them?
*At the moment, I’m not seeing a benefit to take time to create sub-categories. Am I missing something?
Looking for ideas / best practices - Thank you
