The Era of clicking on blue links in a Google search... is effectively over

For those who promote in search engines… the days of bidding on your position of blue links to be clicked on in search results or hoping your link shows up before other traditional blue clickable links is going to be a thing of the past. I just read an article on this and Google is going to be diving head first and deep into AI search results by first converting the search box into an intelligent search box… the biggest change to this search box since Google’s beginning more than 25 years ago. How do you think this might change how you promote or how Z promotes?

The new search box will expand to allow more conversational search quarries and allow follow up questions.
I just thought this was interesting and illustrates how dramatically search is changing on the web.

I don’t have link to the article but I can tell you its on Tech Crunch website… a tech site I follow and read weekly.

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This Google update is a big shift, but it’s not all bad news. If Google is moving toward conversational, AI‑style answers, then long‑tail, natural‑language searches are going to matter more than ever. Instead of relying on one‑word tags like ‘birthday card,’ we’re heading into a world where people type (or speak) full requests like, ‘find me a funny vintage 50th birthday card for a golfer.’ I guess we all need to start thinking in terms of how real people talk to AI, we can still get our products seen. It’s just a different kind of optimization now

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