Titles best practice

Discussion Forums Store Management
1

I am trying to change up some of my titles. The Zazzle page suggests:

Graphic-based designs:  [trait] [colour] [style] [content] [design type]

Text-based designs:  [full/partial phrase] [trait] [content] [colour] [design type]

Is it best to fill this up as much as possible and leave Zazzle to automatically put on at the end for example “thank you card” or should that go mid title?

2

and while we are here, are descriptions as important as titles or do titles always come first?

3

@andyodell  

two good info links—-

<https://community.zazzle.com/t5/ask-a-question/understanding-and-learning-titles-and-tags/m-p/32532/thread-id/2655>

<https://help.zazzle.com/hc/en-us/articles/115000373127> 

4

Zazzle doesn’t search descriptions but they are just as important as titles because Google does search them. According to View Insights, many of my products were found via Google search. That’s where descriptions really shine. Also the customer might read them. But even if the customer doesn’t, the Google bots do.

5

Thank you

6

I’ve read that descriptions still aren’t searchable, HOWEVER, that might not always be the case, so you should get all your keywords into your descriptions anyway so you’re not crying later because you were too lazy to do it before!