This is just a thought I had. Let’s say that home decor designers decided to choose the phrase, "Find unique home decor on Zazzle. " The designers would then use the phrase in their promoting along with product examples. That way consumers would see the message repeated. In advertising, it is said that consumers must see a message multiple times.
This thread could be used by designers to suggest messages such as informing the Goth community that they can get Goth wedding invitations on Zazzle.