if your store addresses a niche that’s not saturated to death with hundreds of thousands of other designs from other creators, you may feel justified in marking up your royalty by 30 or even 50 percent (so long as you are ok with not getting sales every day).
For many of my products, because they are unique to some “touristy” areas, I have most of my markups set at 21%. For prints of my wall art I mark up 50% (or a bit more).