I gave up on collections for this very reason.
We have to weigh up the return for our investment in time.
ps. Rather than aiming to do this for every product ( 40,000 plus, no chance!) I will only do this for products where I can utilize the tools at my disposal via Canva where a lifestyle theme, storytelling will fit a product in such a way as the greatly improve its appeal.
When covers were introduced we were advised having them would give us an advantage in the marketplace. And it did … BUT… my recent searches show that is nolonger the case. So, I have also now stopped creating covers.
Re videos … they don’t show up as noted when we share from Zazzle and in the shared items they do not show as videos, just images. Whether they get greater visibility in th marketplace via Zazzle remains to be seen.
SO … for me … video only serve a purpose if I am sharing them myself to my social media, via uploads which is as you say time consuming. So I will only do this for items where I can see a video will have an edge in influencing a buyer. And I already have a little insight into this.
With products for events, if one can make a video that is able to capture the essence of ‘the event’ rather than the attributes of the product, a degree of ‘excitement’ can be instilled with the buyer that compliments how they already feel about planning their event. This is a ‘new revelation’ and as such will require some experimentation. But if we look at tv adverts and how they generate a buzz, it is NOT by emphasizing the product but the lifestyle or event surrounding the product, that’s what grabs our attention. I will dig into this a probably do a blog post on it relating to the science behind it.
In essence, forget trying to do it all … just do what appears to bring in the desired results and consistently so, and one thing that doesn’t change is human psychology and the psychology of buying habits.
I hope this helps. I hate the idea of people burning themselves out trying to do it all, cos I’ve been there and it is VERY bad for physical and mental health. So I say … forget that! Just do what works. We can figure out what works …just takes a little time to refine. x