Those who know the “secret sauce” (love that name) learned it by doing research on SEO best practices available at no cost on the internet and social media, at low cost via books and online courses, and at moderate to high cost via intensive in-person and one-on-one courses.
It would be great if Zazzle would wave a magic wand and tell everyone everything they need to know to generate monster sales, but the secret to POD success includes more than just knowing how to use the right keywords.
It also includes developing killer design skills, marketing skills, writing skills, social media skills, trend research and analysis skills, basic business skills, developing a unique and instantly recognizable brand, and more.
Zazzle’s top sellers don’t just add a little secret sauce to a bland product and hope for the best, they improve all the key ingredients necessary for success.
Today there was an offer for a free week-long design course. If you don’t have top-notch design skills, are you going to take advantage of that free offer and learn how to improve or tweak your design skills?
What about your writing skills? Are you going to rely on artificial intelligence to generate your title, tags, and product descriptions or are you going to learn how to write them yourself in your own unique voice that matches and enhances your brand?
Are you going to watch free YouTube videos on the top five niches of the week, or are you going to learn how to do your own research focused on your specific niche?
You could throw a little secret sauce on your burger, but if everyone is using the same sauce, then how will you stand out in a sea of bland burgers?
You have to invest in yourself to develop these skills, find customers, generate sales, and rise to the top. Then you have to invest in your business to assemble the tools and skills needed to scale and grow into a POD powerhouse. You can’t rely Zazzle to do that for you.
