
Classic LOVE Motif with a Modern Twist
by 1234Shine
On Tuesday, I noticed Zazzle (by Zazzle, I mean Zazzle alrigothm) has put some of my listings under the “Wedding” department. For example, this shirt was in: Weddings > Décor & Party Supplies > Party & Shower Supplies > Bridal & Wedding Shower Supplies. That was a big mistake by itself because there’s no clothing within the Wedding department, so I moved it to “Clothing & Shoes” where it belongs.
Last night, after reading a post from @MasterpieceCafe , I checked this listing and Zazzle has once again put it back to Weddings > Décor & Party Supplies > Party & Shower Supplies > Bridal & Wedding Shower Supplies, so I switched it back to Clothing & Shoes.
I checked my listing around 7am this morning: Zazzle has so efficiently thrown it back to “Wedding” again. I changed it back to Clothing & Shoes for the 3rd time, but at this point, I know most likely I’m just wasting my time…
This shirt is an “Evergreen” design. People could buy it for anyone they “LOVE”, for any occasion to show “LOVE”: Valentines, Mother’s Day, friends, teachers, birthday, bridal showers, colleague retirement etc. But when someone purchases this for grandma birthday, friends, or just for themselves, they are actually buying a “Wedding” product, according to Zazzle. Isn’t it weird?
I know this happened probably because I had “bridal shower” in the tag. Zazzle has been emphasising and reminding us creators over and over again how important it is to optimize our listings. Well, while I optimizing my listing with “bridal shower” to reach more potential customers, I was also, unknowingly, optimizing my royalty deduction to 50% in 3rd party sales. My “Search Engine Optimization” has turned into “Royalty Deduction Optimization.” Wow, did not really see that coming…









