How to Show Sales (conversions) from Zazzle Sales in Google Analytics (GA4)

[klsantillo]

Does anyone know a way to be able to record conversions (sales) from your Zazzle store in Google Analytics (GA4)? I tried a few things, but can't get anything to work. I would love to be able to monitor and track conversions in my Google Analytics. Please advise if you know how to do this. Thanks!

Kathe Santillo

Simply Farmhouse Press

[Sara_H]

@klsantillo that feature is not available with Zazzle stores I've found you can only really track views etc . Conversions need code to be installed and we don't have access to that.

[Laura]

You can create a custom event: https://support.google.com/analytics/answer/12229021?sjid=4258728779268204893-NA and https://support.google.com/analytics/answer/10085872?hl=en#zippy=%2Cmodify-an-existing-event 

In UA, before GA4, I created a custom event (checkout_complete) and marked it as a coversion. The report filter I used for the event: include page regex (not exact) /co/confirmation . I was able to migrate that to GA4. It works well however it seems to get triggered when a customer reviews their existing order at a later time so that can skew things a bit. If someone knows of a better way, I'd love to hear about it too.

[klsantillo]

Laura,

That's exactly what I was looking for! I'm new to Google Analytics, so I hope I can figure out the steps to implement this. Is there a step-by-step of this anywhere online that you are aware of? Thanks!!!!!!

[klsantillo]

Hi,

Sorry, just saw the link you included, so my question in the previous response has been answered. Thanks again!

[klsantillo]

Laura,

Did you set up your event in Tag Manager or directly in GA? Also, how did you mark it as a conversion? I would GREATLY appreciate your answers. Thanks!