Hi Creators,
Over the last few months, we have been testing a really exciting feature called Product Insights. This has given us a chance to refine the tool and ensure it's ready for you to utilize for your store.
The Product Insights dashboard will help you as a Zazzle Creator better understand how customers are reaching your products and give you the insights you need to generate more traffic (and potential customers!) to your Zazzle store. This should now be active in your Store for your products with sales.
Sounds great. Where can I find Product Insights?
1. From your Store Management section under “actions”,
2. And, on all of your product pages! On your Listing Tools section of the product detail page. Click on the “View Insights” option, and viola! See your Insights for your Product.
Now that I know where to find it, how does it work?
At first glance, you can see your Orders vs Views. This can help you weigh up your view vs order ratio!
We also give you information on how shoppers found your product. Awesome!
If there are “Top Search Terms” available for your product, then we will also display these on the Product Insights page. By the keywords shown, you can then incorporate into your tags and product descriptions (if not already included) to improve visibility in Zazzle search results and recommendations.
We hope you are excited to get a more in depth look at how customers are reaching your products and that this will help you with more targeted product creation and marketing moving forward.
We hope to continually improve this feature over time. So once you have had a chance to utilize this tool, please feel free to share your thoughts and feedback via the chat link suggested at the top of any Product Insights page.
Thank you,
The Creator Team.
