New Design Experience Now in A/B Testing

Heather
Community Manager
Community Manager

Hi Creators,

We're excited to share that we've launched an updated design experience that's currently in A/B testing! This represents a significant evolution in how design works on Zazzle, moving toward a unified tool that serves both creators and customers.

What's Live Now?: Our design tool experience is being tested, meaning users will see either the current experience or one of three new variants. This tool builds on the features you've been using including frames, grids, design elements, and our royalty-free content library, but is optimized to make design more accessible to customers who may not have your level of design expertise. Your existing post-for-sale flow remains accessible and we intend to improve those workflows as part of the next phase. 

Here's a quick demo from Sean walking through the experience:

Why This Matters for You: Since this A/B test exposes templates to a new design interface, you may notice that some existing designs work differently in this customer-focused environment. 

As an example, to create a smoother customer journey, we’ve improved how “locking” works for layers. Previously , when you locked an object, customers could not unlock the object which caused usability issues when they wanted to make changes. With the new update, both you and your customers can unlock a locked layer. Note, if you originally had a a locked layer, the "disabled" setting is automatically turned on with the update. We’ve added a new toggle called “Disable All Object Interaction” which is located in the “More options” section in the right-hand panel. When enabled, it prevents users from interacting with the layer, and customers cannot change this setting.  Additionally, we’re using the locking feature to automatically hide certain layers, such as large transparent overlays, shields, or borders, that might otherwise interfere with customers trying to upload photos or edit text.

After the test concludes, we'll be sharing tips and best practices to help your templates shine in this new experience to maximize customer engagement and conversion. 

Looking ahead, this optimized experience is the first step toward a cohesive design tool for everyone on Zazzle, designed to add ease for customers and positively increase conversion to benefit creators. We welcome your thoughts and feedback as you see this experience in action, as your insights help us build better tools for the entire Zazzle community. The team will be reviewing this thread so please weigh in as you’d like. 

Thanks for being part of this journey, 

The Zazzle Team

118 REPLIES 118

I agree, there must be a lot of customers who like a design as is, and simply want a quick step to personalization. A window that looks uncomplicated, and avoids overwhelming them with lots of elements, terms and icons. Having the additional button/step to advanced customization works, because a customer chooses to enter that area, and they're more likely to see it as a creative opportunity and take ownership of their changes. Offering everything upfront suggests that it's all appropriate for the design; for example, not all the color swatches will work well with every design, but a new customer might think it's a viable color variation option!

Fiorenzo
Valued Contributor II

The funny thing is that, as it is done right now, it will confuse both casual buyers and experienced customers who like to use a powerful tool to adjust things to their liking. The actual design is too complicated for the first and too annoying to use for the latter.

──────────
FX GRAPHICA Art & Design | PET’S DREAMLANDS » Store - Facebook | CONTACT: fio@fxgraphica.com

Windy
Honored Contributor II

@MaggieA wrote:


I really really hope you have a lot of personel hired to take care of the customer questions arising from this experiment. Also you would need very easily found contact info for assistance/help,  since I very much doubt that the designers would be willing to take on the roll of teaching customers how to use this new feature. 

 


Zazzle might not need much in the way of personnel to help customers, because customers will probably just go back to Canva, which by all accounts is a lot easier to use.

Pinterest and Me. We're a thing again.

Barbara
Esteemed Contributor

I'm in the group without access to the changed design surface. I can see it as a customer might by going to someone else's product, and that's all well and good, but since I can't test a single aspect from the designer's point of view, I don't dare design anything unless it's a simple single layer with perhaps a short line of text. Come to think of it, that's often the format for Christmas cards. At least there's that, which is something I'd been considering doing anyway.

Colorwash's Home    Colorwash on Benable   Benable invite link

Fiorenzo
Valued Contributor II

For now it's probably the wisest choice to concentrate only on products you can slap a simple image on them and that was it. Such as puzzles, pillows and whatever home decor with no big customization need. I will hate this since I like to give some options as well as advice to get the best results, e.g. minimal and recommended image sizes, even on simple product designs. Still wondering who was hurt by our field labeling and decided they had to go and make place for fancy gimmicks like the trembling button on tapping. I'm surprised there is no doorbell ringing, too.

──────────
FX GRAPHICA Art & Design | PET’S DREAMLANDS » Store - Facebook | CONTACT: fio@fxgraphica.com

Laura
Contributor III

Did we lose the color picker tool? I'm not seeing it in the new layout.

I can't find it either! I hope we don't lose it, it's such a useful tool.

I looked for that color picker too and couldn't find it.  It's a much needed tool!  

I can only see whichever new test design tool layout from other people's designs.  And like many other designers, I've also used the template fields over the years to give label information, which I think is good to have as a guide, but is gone now.   

Another Question:  Are designers still going to be able to create "intricate" designs with their own multiple images and text placed "within the design tool" in various ways, and also  by using a lot of layers for the various element shapes "from within the new design tool" to create their "intricate" designs the same way we were able to before?  Looking at whichever new test design tool I'm seeing via other people's designs, I don't see how to do this anymore.  

The new test design tool layout I saw looks less user-friendly.  Looks like more clicks to find or do things.  I don't know, but so far I prefer the old design tool we've been using that I guess people are now calling the classic.

plumb4me
Valued Contributor

I cannot find the color picker either.

Amanda23
Valued Contributor

Would it be possible to postpone the rollout of this tool? We’re entering the biggest time of the year on Zazzle. 

I could see this greatly impacting new designs available as well as sales this season.


Designers are confused because we’re all seeing something different, and EXPERIENCED customers who return frequently are going to be even more confused. Am I to understand, too, that they may see something different than we see? If so, we won’t even be able to help them. Most won’t ask, of course. They’ll just move on. 

Jadendreamer13
Honored Contributor

Zazzle - When you roll out this change (PLEASE wait until Q1), please consider having a toggle switch that switches between the traditional Designer mode and a new Customer mode.

That way, everyone will be a happy camper.

I was thinking the same thing regarding a design tool mode for designers same as we've been using all along, and something a little different for the customers to toggle to (if they didn't need or want to use the designers design tool).  Not sure Zazzle would do it but who knows.

SheaPrints
Contributor III

If customers are selecting text/images/graphics on the design area, there's a risk they could accidently nudge them out of position. This is problematic if they don't realize it before the print stage! Perhaps it would be better if everything was locked in position as before, and they had to choose to unlock all the available design elements.

plumb4me
Valued Contributor

The problem comes with grouped designs. The design I posted below this message, is grouped and the customer doesn't know to ungroup it. If and when they figure out how to ungroup the design, they can't replace the images and crop the images, because there is a template on top of the images, that is not locked. If and when they figure out how to go the left side of the screen and click on layers, there is the grouped design, now what are they suppose to do? If and when they figure out how to ungroup the design in the layer, they still don't know they have to lock the top layer, so they can replace the images, underneath the template.

After all of these steps, I gave up and closed the product and the customer will too. This is so confusing and all of these steps are so unnecessary.

Why does Zazzle always release majors update right before the Holiday Season and why can't Zazzle announce the change, before it even goes live, so we can at least have a chance to update designs or decide how we want to move forward with future designs? 

This is all the steps I had to take, just to figure out how to replace a collage of images. Why is this so complicated for a simple collage? I will lose sales and Zazzle will also sales, because there are alot of shops, that are full of just simple collages with templates, that are now unlocked and there is no simple way just to replace images.

Screenshot 2025-09-06 125305.png

Screenshot 2025-09-06 125319.png

Screenshot 2025-09-06 125328.png

Screenshot 2025-09-06 125337.png

Screenshot 2025-09-06 125348.png

Screenshot 2025-09-06 125409.png

Fiorenzo
Valued Contributor II

Hint: We may create a tutorial mockup to counter the issues with the new layout where needed. At least for the most important designs, maybe make a few generic ones. I know, extra stress, but in extreme cases where people need instructions, this may prevent sales losses.

──────────
FX GRAPHICA Art & Design | PET’S DREAMLANDS » Store - Facebook | CONTACT: fio@fxgraphica.com

Fiorenzo
Valued Contributor II

Technical issue: If you edit a field and delete the content/keep it blank, the field is deleted after you submit the change.

──────────
FX GRAPHICA Art & Design | PET’S DREAMLANDS » Store - Facebook | CONTACT: fio@fxgraphica.com

plumb4me
Valued Contributor

Here is another version I see, not sure what's going on with the black outlined boxes. It's probably a bug, hope it's fixed soon.

Screenshot 2025-09-06 143529.png

Connie
Honored Contributor II

At least this version is better because the customer can still go into the old design tool to make changes by clicking on Customize with Design Editor. This version is simple enough for customers to quickly change important images and text, without having to fiddle with anything. It is very similar to Minted's editor. Really, the only thing wrong with this version was that they left off the text template instructions. 

jparrottmerrell
New Contributor III

So far, i like what i saw in the video. It's clean, simple, very intuitive and seems to offer quite a bit. I think it'll do a lot to help customers feel empowered. 👍 

Connie
Honored Contributor II

I don't know what video you were watching, but for any designs that are more complicated than a simple image layer, or a few bits of clipart, it is anything BUT intuitive! Customers have to do several clicks to make any changes, and most features that we relied on for complex designs are either hidden or removed. 

Anne
Valued Contributor II

I don't see this yet, but I have a big problem with this being thrown on us on a Friday right before the Holiday season and not being announced by email, but accidentally having to come across it in the forum. And clearly this should be pinned on top. It also fits nicely in the annual Zazzle tradition to do everything they possibly can to destroy the Holiday season. Please stop "fixing" things that aren't broken and address the LONG list of problems. Thank you.

Anne Vis Icon

Barbara
Esteemed Contributor

I've tried the new design tool on a number of other people's products (I don't have it), and find it's not in the least intuitive. In the effort to simplify as much as possible, it's gone to the complete opposite in which too much has been hidden from view. Every time I open it up, my first thought is, "Where did everything go?!" As a designer, I know what I'm looking for, but how about the customer? The outcome will either be that customers leave or, instead, contact the designer because they know what they want and are hoping the designer will do it for them. Not a good outcome either way.

Colorwash's Home    Colorwash on Benable   Benable invite link

@Barbara  I hope Zazzle takes a closer look at the impact on both designers and customers, and the long-term effects it could have on the business itself. If customers feel overwhelmed and leave, or if designers lose trust in the platform, that’s a lose-lose situation. Zazzle has always thrived because of the creativity of its designers and the confidence of its shoppers. Both need to be protected for the business to stay strong.

Victoria | Do Tell A Belle

SheaPrints
Contributor III

I've used the new text 'outline' feature quite a lot since it was launched, but I'm not sure it will be noticed when customers change the text color - especially where it's used to make small text bolder on dark backgrounds. I think the 'text color' and 'Text Effects' should be in the same place, especially 'Shadow' and 'Stroke' that involve color.

Anne
Valued Contributor II

I wish Zazzle would think in terms of functionality instead of just randomly moving things from left to right (like the front/back views) and vice versa. The main problem with the "old"/current design tool as I see it, is that adding the template option is not thought through well enough. If you need to add a lot of templates, it means constantly moving your vision from left to right and back, like watching a tennis game.
And why on earth, after ALL the feedback from designers about the font tool, is that also in the new tool?
Clearly Zazzle does not give a s*** about the opinion of designers. (they don't like it, but here it is)

Anne Vis Icon

plumb4me
Valued Contributor

I totally missed reading this and with all these changes, where does this fit into the "New Design Experience." 

Per Zazzle,

 
Creator Team
 
‎09-05-2025 05:22 AM

Hi Creators,

We’ve made an update to Image Templates and Masks for Easier Customization for Customers:

Image templates:

  • Image templates that are likely to be replaced by customers now behave like frames. 
  • We’re able to determine if an image template is likely to be replaced by checking if the placeholder image set by the creator has personal content like faces, etc.
  • With an eligible image template selected, when a customer presses the delete key, the green placeholder will appear instead of the image disappearing completely. 
  • This change makes customization for customers a lot smoother so they do not need to resize or reposition their photo again after deleting it. 

Masks are now frames: 

  • Most masks that were in your designs were automatically converted to frames
  • This change was applied to eligible masks with only one image.
  • This change makes customization for customers a lot smoother because cropping is now more intuitive and easier to use. Previously, it was possible for customers to drag their image “inside the mask”, leaving the possibility for creating gaps in the design.
  • If you wish to make edits to your frame, you can always use the “change image” button.

 

plumb4me_2-1757275713135.png

 

plumb4me_3-1757275713091.png

 

We recommend reviewing your top-sellers, especially holiday cards to ensure everything is working as expected! With this change, we have noticed some technical issues for select mask designs, which are already on our team's radar and they are looking into fixing. 

The Zazzle Team"

Windy
Honored Contributor II

@plumb4me wrote:

I totally missed reading this and with all these changes, where does this fit into the "New Design Experience." 

Per Zazzle,

We recommend reviewing your top-sellers, especially holiday cards to ensure everything is working as expected! With this change, we have noticed some technical issues for select mask designs, which are already on our team's radar and they are looking into fixing. 

The Zazzle Team"


Yeah, let's just review everything. Designers simply don't have enough morale left to even bother. 

Pinterest and Me. We're a thing again.

 

Yeah, let's just review everything. Designers simply don't have enough morale left to even bother. “


This. More work for less pay isn’t a hoop any of us should jump through. 

dotellabelle
Contributor III

Speaking as someone who has worked in marketing for many years, my biggest concern is what this rollout does to the integrity of Zazzle’s brand. A company’s value proposition is built on consistency and trust. Customers know what to expect when they come here: professionally designed products that are easy to personalize. When you suddenly shift that experience — especially by dropping them into a tool that feels more like Canva — it risks confusing loyal customers and weakening the identity that made Zazzle successful in the first place.

In marketing, we always talk about evolution over revolution. Packaging refreshes, rebrands, and user experience updates are most successful when they feel natural and familiar, not like a jarring change. Move too quickly, and you don’t just risk short-term frustration, you risk long-term erosion of customer trust and loyalty.

That, ultimately, could have a lasting effect not just on Zazzle’s business, but on the businesses of every designer in this marketplace. Please, Zazzle, take this to heart. Every CEO I’ve had the pleasure of knowing has cared just as much about the people who make their company successful as they did about the dollars coming in. I truly hope the same care is shown here.

Sincerely,
Victoria | Do Tell A Belle

This just all looks like a set up moving to replaces all designers with a i.

Colorfulgalshop
Contributor

Just received this message from a customer - "I am trying to design my poster and add the 36 photos but having a challenge. Also the text and it doesn't let me to review it either. Please do not ship until I can work on it. I downloaded the photos but I can't add them to the poster. Can you help?" I've received two other messages like this in the past few days. Pretty sure they have the new design tool. It's way too confusing for people - especially when you have more than one photo or a few elements. HELP - Zazzle - please rethink this!

I have to agree that it is confusing.  i was asked by a friend to help her with a multi-photo gift as she was having difficulty with it.  Computer skills are not her best suit, but I was confused at first until I could find the way into the design tool that we use.  So I know that there will be a sizeable audience that needs instructions and needs clarity.  I have been so impressed with the adjust feature for photos and always with the ability to clearly advise customers regarding the text they were replacing.  
Years ago I ran a communications session where people had to come up with written instructions as to how to perform a specific task knowing they could not speak to the people who were doing the task for the first 20 minutes after they were handed the instructions.  I ran that session with different groups in different parts of the country and only once -- was one group of "planners" clear enough in their instructions so that the "doers" could understand and complete the task.  The point to that exercise was to drive home what everyone has been saying -- and I know you're doing this on the back end -- but one must really involve the "doers" in the planning phase because it is hard to separate oneself from the knowledge they already have in their head. 

ColsCreations
Honored Contributor III

In one of the versions I'm getting (as a not-signed-in viewer of one of my own designs), once I click "Personalize this Design" from the product page I get this:

ColsCreations_0-1757305320628.png

Those bottom three fields are NOT template text so why are they appearing here where using them totally destroys the design? They are editable unlocked text but previously one would have to intentionally enter the Design Tool and mess around there to change it. Now they're being given the same immediate & easy access to edit them as if they were template text. I wish I had locked those fields but too late now. 

* This is not a one-off happening. I'm seeing the same thing on all my products where I used this same text set. 

Store IconStore IconWebsite IconFacebook IconPinterest IconInstagram IconBenable IconNight Cafe IconDiscord IconBuy Me a CoffeeOut of Stock List

Fiorenzo
Valued Contributor II

OK. I understood. Guess, I solely have to concentrate on my art. Just create and slap the pic on every product it fits and let the shoppers mess with the rest. And while we're at it, forget the whole AI debate, too, and just use it. It's definitely not the time to lose time to make things right. Doesn't matter anyway.

──────────
FX GRAPHICA Art & Design | PET’S DREAMLANDS » Store - Facebook | CONTACT: fio@fxgraphica.com

Cat
Esteemed Contributor

I still haven't found a way to test out the all-in-one editor version - this is the one I'm seeing on other people's products - it just replaces the form and not the design tool:

Cat_0-1757314881049.png

My feedback on this version is that the dashed lines on the image are super confusing because they don't actually line up with the text that's being edited - they're below and to the right of the text. This might work well on products that only have one editable text field, but on products with a lot of different fields it's really confusing which dotted line thingy goes with which text.

____________________
Cat @ ZB Designs

This new test version you posted looks like the new version that I stumbled upon and posted about via the forums early April 2025 of other designers items (see below ex. Image from back in April).  Except back then they didn't have the blue link to Use our Design Tool until you clicked on the Back tab at the top of screen. 

I thought back then (and still do) that this version looked like a nice clean look, and was glad the blue link opened up to the normal design editor tool. 

(The template field boxes on the image were fine back then).

Looking at your new example of this same version it looks like they listened to designers' comments to have the link to the design tool editor tab on the Front tab too, which it should have been also.   And I see they added a Preview tab now at the top from your example.  

So looks like since early April Zazzle has been playing around with this version, and also now a few more versions this week to test out which one will be most beneficial for them to decide on keeping for the customer and designers to utilize.

Ex. from April 

tamirazdesigns_0-1757334037262.jpeg

 

Cat
Esteemed Contributor

I FINALLY was able to test it out (I got there by using Chrome instead of Edge and logging out.) It will take some getting used to, but all in all I like it. A few thoughts.

1) As others have mentioned, we REALLY need the eyedropper tool. Please bring it back.

2) It took me forever to find the curve option on text - I finally realized that's because it's now called "Text on a Path." Not sure if that means that paths other than simple curves might be coming but I think that would be a great feature to add.

3) I'm not sure that I see the purpose of having this popup for text editing:

Cat_0-1757318288052.png
It would be more intuitive if the user could just click on the text and a cursor would appear inside of the pink box for editing like a word processor. That's probably more complicated programmatically, but I think it would be more intuitive to use.

4) I like the way it walks you through the design part, then the options, and then the review with the add to cart button right on the review page. It would be SUPER helpful if the review page could mention that orders cannot be modified once placed.

5) While I do think some folks will be overwhelmed (especially people who prefer written instructions over "discoverable" interfaces), I actually really like the all-in-one nature of the interface - I think that it's less confusing for the customer than having a form to fill out in addition to a separate design tool. I also think it might help the customers to understand that they are actually the ones doing the customization rather than filling out a form telling us how they want us to customize it for them (which seems to happen a lot under the current system.)

6) I do wish there was more in the way of on-board help for the customer. While logged out I tried asking the chat bot some of the questions I get on a regular basis (Can it be green instead of blue? How do I change the font? Are my margins OK? etc.) and all I got was generic "use the design tool" answers. I suppose while things are in flux that's really all it can say, but it would be wonderful if there was eventually some sort of interactive help that could be accessed without leaving that screen. In general, I'm in favor of making customers as self-sufficient as possible.

 

____________________
Cat @ ZB Designs

SheaPrints
Contributor III

I haven't had access to that version yet, but it's good to hear it's working! The three versions I've experienced, all share issues with personalization, but this one has them all:

The photo is under another graphic/frame so you can't select it.
https://www.zazzle.com/custom_construction_site_id_logo_qr_code_navy_blue_badge-256273075905369953

Construction.jpeg

 

 

 

 

The photo is grouped with other elements, so you can't select it.
https://www.zazzle.com/stylish_notary_public_photo_qr_code_id_black_gold_badge-256433015875953806

Notary.jpeg

 

 

 

 

The monogram text is locked, so you can't select it.
https://www.zazzle.com/custom_monogram_name_initials_retro_green_yellow_pickleball_paddle-2566122090...

Paddle.jpeg

 

 

 

 

Text and photo are part of a 'Horizontal' tiling, so you can't select them.
https://www.zazzle.com/custom_name_age_photo_art_deco_birthday_black_wrapping_paper-2565762286303177...

Deco.jpeg

 

 

 

Some of these issues are solved if a customer works out how to access the 'Layers', or find the 'Ungroup' tool. But there's no solution for the locked text/image, or the 'Horizontal' tiling issue.

This is super confusing because there are four different versions being tested. So we're all seeing different things, and it changes all the time!

plumb4me
Valued Contributor

I went to Zazzle.com on my phone and tried to change images on one of my products. When I figured out I had to ungroup the design, I never found a button to lock the top layer template, so I could never actually change any images under the template layer.