I just watched a video that talked about creating multi-item listings (on Etsy), and I’m wondering if that’s a feature we can get on Zazzle.
The idea is that once a customer clicks on your product listing, they will be able to access - and choose among - several variations of your product without leaving your listing. It’s different than simply clicking on a color variation button because each design in the listing can be different - for instance, a baby’s first Christmas design, but each design is unique, and not just a color variation.
This has the potential to increase the chance of making a sale.
Zazzle, is this a feature you can add to the Design Tool?
It would be extra work, especially when creating a new product or design, so I’m thinking that I would only put in the effort when including a proven seller with a new design.
I think they actually took the design tool in the direction you suggested, just not in the way most creators expected. In 2026 Customers can now browse and swap in designs from other creators directly from a product’s landing page without ever leaving it. So, in a sense, Zazzle did create a way for shoppers to see multiple design options from a single listing.
The difference is that instead of helping the original creator increase their chances of making a sale, it now redirect the customer to competing designs on the spot. It’s great for giving customers more choices, it can help other creators get discovered, and of course it benefits Zazzle if it leads to a sale. But from the perspective of the creator who brought the shopper to that page in the first place, it can feel like the goalposts got moved.