Im trying to organise my store a little better. Something that I should have done a long time ago. I am interested in the effect that categories has on sales. Are they a good thing or can products get to lost into sub categories. Are the used or do you rely on search/tags.
Are you organising by theme, event, product… Learning how others do this would be beneficial.
How do you decide when something might fall into 2 categories. For example a “Thank you” sticker could fall into “small business packaging” or even “wedding stationery” - with editable text fitting for both.
EXAMPLE 2: Nature … Subcategories: Agriculture, Flowers, Grasses, Seasons, Sky, Trees & Leaves
I leave the product type up to Zazzles organization links.
As far as affecting sales - who knows - My organization makes it easier for me to find specific designs and easily determine if I am missing a specific product. If I want to promote a product type, I make a Collection and link to that. (Animal Jig-Saw Puzzles, Bird Jig-saw Puzzles, etc.)
I don’t know how much of an affect good categorizing has on my actual sales, but I do know that keeping things organized keeps me sane! I need to have everything sorted so I can see what products I have with a particular design. And I’m sure if customers actually do come to my store, they’ll be happy to be able to find what they are looking for easily.