How Much Do You Write in Your About This Design Section?

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Today I was viewing and liking other creators products and noticed that many people just add the product title + a few keywords in the description. sure, that doesn’t hurt anything… but Zazzle gives us up to 1,000 characters. So I thought I would ask the community > Do you feel like that space should be used more fully?

I’ve always felt this section is a chance to talk directly to the customer. Since Zazzle gives us so much room 1000 characters, I personally use it to connect with the buyer instead of repeating the title. I tend to be a little long‑winded I like writing about the features, the benefits, the artwork, and I always let customers know the design is fully editable or transferable to another product. Sometimes I try to create the “need,” like helping them picture how they’d use it or who they’d give it to.

When I write a fuller description, some customers actually mention details from it when they message me. So at least some shoppers really do scroll down and read it. a longer description keeps people on the page longer, which can only help. But I wish Zazzle would move this section higher up instead of burying it at the bottom. Wouldn’t it be more useful if customers saw it sooner?

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I generally prepare longer descriptions that fully describe the product, provide suggestions on how to use it, and who and what it would make a good gift for. I make sure my descriptions are keyword rich. Don’t know if the text in our descriptions is used for SEO purposes, though.

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I do the same I add keywords naturally into the description so it reads well for customers but still gives search engines the context they need. Google absolutely crawls Zazzle product pages, so that text helps Google understand what the product is about. And I would assume Zazzle’s own algorithm crawls our descriptions too, which means those naturally placed keywords can only help with marketplace ranking. So even though customers may not read every word, the search engines definitely do.

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