My sales have slowed so much in the past few months that my Z-zrank has fallen from 8 to 5. This is so discouraging. Is there any hope for the future of Zazzle? Or am I just feeling like a “Debbie Downer” today?
Your storefront is professional looking and your products are so well done titles, descriptions, tags, everything. You’re doing all the right things so I wonder if it’s a visibility issue. I know sales have been slow for a lot of us, so its easy to feel discouraged. I’m curious do you ever share your products on Pinterest or Facebook? Pinterest has always been my best place to promote, and lately Facebook groups have been surprisingly helpful too. Other than that show me here at the community is a great way to drive organic traffic to your products. There are so many affiliate marketers here that want to promote our products on their websites. Plus all customers are members and they can view the community show me boards. If you have not shared here before you may want to..
Thanks for your reply, Susan. You are always so helpful. I do share my products on Pinterest. Sometimes I create manual pins, but lately I’ve been using the link tool from the Zazzle product view out of laziness. I haven’t tried posting to Facebook groups or the ShowMe board. I tried instagram, but didn’t get any appreciable results from that effort. So, I haven’t posted there in over a year. Obviously, what I’m currently doing is not getting me many sales. So, I have to change my game plan. Designing is my favorite part of running a shop, and I tend to focus all of my efforts on creating designs. This needs to change. I wish I was earning enough money on Zazzle to turn over the tasks that I don’t enjoy doing to an online assistant. What type of Facebook groups do you recommend? I’d like to start there.
I’d suggest sharing on the Under $50 | Custom Zazzle Gifts Unique Gift Ideas Pinterest board. It’s honestly the best place to promote gift items that cost a bit more I always get strong click‑throughs there. Even if it doesn’t lead to an immediate sale, the organic traffic really boosts ranking in the Zazzle marketplace. Plus, people shop for gifts year‑round holidays, birthdays, anniversaries, and special occasions so the board stays active and relevant all the time. There are a few really good groups at Facebook where people like comment and click through to your product. I have seen sales and swear the birthday group at Facebook is bringing me customers. I will get that link for you tomorrow when I go to Facebook.
I would suggest doing some research into pinning to Group boards. I looked into it a couple years ago and decided right then to stop pinning to the handful I was a member of. Today, the advice out there is still overwhelmingly the same - Group boards can actually be detrimental to not just your individual pins but to your account health overall. Pinterest algorithms have changed quite a bit since the hey-day of Group boards when everyone thought they were an easy way to gain exposure. The common advice now is that you’re much better off focusing on creating and curating your own niche boards that have good key-word rich descriptions that tell Pinterest what type of content the pins will have. (This is one of the negatives of Group boards; they are often a free-for-all of content, with descriptions that don’t help tell Pinterest what the board content is actually about.) Do your own research, make your own choices, but here’s two articles to get you started:
Do Pinterest group boards still help in 2026?
Pinterest Group Boards: Yes or No? Expert Insights
@ColsCreations I agree. That’s the same advice I’ve been given regarding group boards.
@jadendreamer13 @Marcia_Luce I agree with you that Pinterest’s automated safety and spam filters have grown much stricter regarding low-effort bulk pinning, keyword stuffing, and thin content, but my board structure actually aligns with what the algorithm rewards.
The board I’m referring to is a very different type of group board. It’s a small, curated Zazzle‑only board with 18 members, strict rules, and a single clear theme (gift items under $50). Pinterest still rewards niche boards like this because the content is consistent, the topic is well‑defined, and every pin reinforces the same keyword signals.
I have my own niche boards, but this particular group board consistently brings in more views and click‑throughs simply because when I pin something, it appears in the home feeds of all 18 members so it naturally gets more eyes on it. That’s why this board continues to perform well, even with the newer algorithm changes.
Of course, everyone should choose the strategy that works best for their account I’m just sharing what has been effective for me.
Thanks, Susan. I read the articles, and I sent you a join request.
I have just sent a request with Nisuris Art. Thank you 
!
One suggestion that has worked for me on Pinterest is creating collages instead of regular Pins. I’ve been testing this for a few weeks, and I’ve noticed a significant increase in visitors. My sales have also slowly started picking up. My Zazzle store moved from Rank 6 to Rank 5 during the summer and has stayed at Rank 5 ever since.
I always click through to every profile and product before approving a collaborator. I want to make sure items shared to this board are high‑quality gifts and not “spammy” products. This board has strict rules: no stationery or paper items no wrapping paper, tissue paper, postcards, stickers, mailing labels, or anything similar. The only exception is calendars and journals because they are thoughtful gifts.
This board is meant for real gift ideas, so shoppers can easily find meaningful presents and creators can showcase their higher‑end products. I personally tend to share items in the $20–$50 range, because those perform extremely well for gift shoppers. I also make sure the content stays fresh,
not repetitive, and I moderate the group daily just like I do with all my boards. For example, I shared my snowman sweatshirt to the $50 Gift Board, and by the time I finished working on Pinterest, it already had 83 views and 2 click‑throughs. Clean boards with strong curation really do get results.
Could you please send a link just to see the board?
I don’t usually do group boards for the same reasons mentioned by @ColsCreations but you have me tempted now @Susang6. Could you send me a link to the board too please?
You’re not alone, and I hope your sales pick up soon.
My suggestion is to build your own traffic. We can’t control Zazzle’s internal traffic, but we can control our own.
Make a simple landing page or one-page website with your best designs and a “Shop now” button leading to your store(s). Then share it on Pinterest, in your Instagram bio, on Facebook, and on other platforms. This way you don’t depend only on Zazzle’s search and ranking, and you build an audience you can send to your store(s) at any time.
One problem: Zazzle’s link for a group of stores uses a number, not the designer’s name, which makes it hard to brand. I asked support many times to change mine, and they said it’s fixed. As a computer science graduate, I believe it’s technically a simple one-to-one mapping from number to name. A landing page solves this, because your own domain or link-in-bio page hides the number behind a name you control.
What to put on the page: your brand name with a one-line description, your best designs grouped by niche or occasion(s) with a “Shop now” button for each group, and links to your social accounts.
Designers on Pinterest use simple pages like this, and they work well. This is my next step after I organize my stores.