One week in and ZERO progress in setting up a Store

I’ve been trying to figure out how to set up Products, Categories and Collections for a week.  I still cannot get things to appear on my Public Storefront the way I think they’re supposed to.  Ugh.  I’m merely trying to make a few dummy Products, and assign them to Categories and Collections.  I just need to understand how these elements work together before I create actual Products.  I have questions:

In my previous thread (re. the disappearance of my Store) a contributor mentioned that the Zazzle website has been experiencing problems that keep Storefronts from displaying properly.

Q1.  Is that problem still in effect?  When I attempt to view my storefront I frequently see _ “WHOOPS! Something went wrong!”  _ Maybe my Lost Week at Zazzle is really a case of bad timing, ie. trying to learn while Z system technical glitches make it impossible to do the basic processes I’m trying to learn… 

Q2. If I HIDE my Store (while learning), does that mean the store will not display at all?  Will it not display Categories, Collections or Products on my own hidden Storefront even to ME? 

For the next questions, assume my Store is NOT hidden, it’s available to the public. 

Q3. If a Category (with its own thumbnail image) contains no products, will that Category display on the Public Storefront?  Or must the Category contain at least one product?

Q4. Same question as in Q3 above, but for Collections.  Will an empty Collection display on the Public Storefront?

Q5. I made a trial Category named ‘Mugs.’  There are two trial mug products assigned to that Category, but only one appears (yes, I can now see this one Category on my Public Storefront).  Can anyone offer a suggestion as to why the second mug doesn’t appear in the Mug Category?   Both are clearly assigned to that Category.

Thanks   

@BothHands  

Everything at Zazzle has to be done with a helping of patience…lol.

I applaud that you want to get everything set up perfectly before creating lots of products… but perhaps you should allow yourself a little wiggle room and create 20 or so products…just for fun! 

But to answer the questions I know the answer to… The error you mention in Q1 is generally due to indexing or to the fact that what you are trying to view publicly is hidden.  Q2… yes, in the “View Public Storefront” mode.  But you can see the categories you’ve created on the left hand side of the screen… just scroll down a bit (https://help.zazzle.com/hc/en-us/articles/360034488114-How-to-Create-a-Category).  Collection can be seen by clicking the collections tab. Q3.  I do believe that Categories need to have at least 1 product to display publicly.  But I can’t find anything to prove that.  Q4.  Collections do need 4 products in them to be seen publically according to this: https://help.zazzle.com/hc/en-us/articles/360000289534-How-Collections-Work.  But, I have browsed other designers stores and seen empty collections being displayed…  Could it be that they have four products assigned and that enough time had not passed for indexing…idk for sure.  Q5.  Indexing… again, everything here takes time.  It can be very frustrating when starting out… but patience is key.

For what it is worth, I would recommend creating a bunch of products… days will pass as you do… feel free to create the categories you want and the collections you want to… after a week or two, you will have enough of everything to start sorting things into collections and categories.  It seems to me that you are feeling pretty frustrated right now because you have set about a path to setting your store up properly…  Give yourself some wiggle room… have fun creating.  Then once you have a bunch of creations, organize.  Truth be told, most shoppers will never go to your store.  Your products are found via web searches, pinterest, etc… and people go directly to the product… almost never to your store.

Edited to add:  If your store does not have a zRank of 4 or above, your products aren’t being shown in the MP.  So you don’t have to worry about hiding them as they are basically hidden anyway…  Unhide everything and create.  No one is really looking right now as your not driving traffic to your stuff and your zRank is keeping your stuff out of the MP.

PC

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There are some parameters to follow in order to make a collection show. 

https://help.zazzle.com/hc/en-us/articles/360000289534-How-Collections-Work

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@BothHands  

Tom,

Here are some links that might help you get a better grasp of Categories:

How to Create a Category – Zazzle Help Center
Store Category Sorting and Browsing – Zazzle Help Center
How to Choose the Category Where You Want Your New Product to Live – Zazzle Help Center

So categories are a must for deciding where to place your products in your store.

And here are three links on Collections:

How Collections Work – Zazzle Help Center
Curate and Share Your Favorites with Zazzle Collections – Zazzle Help Center
Tips for Selling What’s in Your Collections – Zazzle Help Center

Collections are where you decide to place (i.e. curate) products with a single design or products with a similar theme. Here are two examples:

EO 50th Wedding Anniversary (zazzle.com)
Wildlife Art Wraps by W.H. SIM (zazzle.com)

With Collections, you can even curate other designers’ products (you can’t do that with categories – that’s got to be your own products) with the intent of promoting them (if you also decide to become an affiliate).

One possible explanation for why the second mug doesn’t appear in the Mugs category (in the backend or your public storefront) is because since (at least) the last month and a half, it has taken anywhere from 24-48 hours for new products to show up in their respective categories (it used to be fairly instantaneous – happening within 1 minute of publishing the product). The indexing process is lagging. If plenty of products are being created by Zazzle creators, the heavier the workload is on the server(s). Everything slows down. I’ve noticed it with the Zazzle design tool over the past couple of weeks. Products that may normally appear in the Z marketplace within 24 hours sometimes takes a week (or two) – and this is especially true around Christmas time.

Another possibility – did you make the second mug public or hidden? Because if you (accidentally) selected hidden, and you have set the Product Visibility of the Mugs category to Public (rather than All), that could be another reason why you’re not seeing it there (in the backend as well as the public storefront).

W.H.

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Hi again,

Timing is kind of bad, you picked a glitchy week! So some of that is due to the glitch. 

Q1: Zazzle is still delayed pushing new products, and we are seeing products being published with several days delay and out of order. I have newer things publishing before older things, and I have one version of multiple colors publishing that were all set up at the same time, but the others aren’t showing up. I’m crossing my fingers this will iron out in the next couple of days. Its frustrating! 

Q2.) if you hide your store, you won’t be able to see it in public view, even to you. It is hidden. 

Q3.) If a category thumbnail has no products in it, the category cover/category will not display. It also sometimes takes a few days (due to indexing and cookies) for said thumbnail to appear on the store once you do add products to it. It is not instantaneous. 

Q4/.) Same thing. You will see the empty collection on your backend, but in public view an empty collection will not appear! One funny thing about collections tho.. NEW products WILL show up in collections, even before they are live on your store front or in the marketplace. so if you publish several products and put them in a collection, and then view your store in public view, and then look at collections, you will see those products. 

Q5.) probably indexing. It is broken/delayed 

PRO TIP:

worry less about categories, covers, etc when you are starting out. Do your backend steps (title, sharing 10 products, make 10 collections, share 10 collections, etc etc) but then just make a lot of products! It takes a while for things to show up, and customers tend to shop products individually more than they shop stores. So they’re not going to be necessarily looking at your store, or lost in your store. When a customer comes to Zazzle looking for something specific they are going to search specific keywords. Then they are going to get a lot of results, from all the stores on Zazzle that fit their search parameters. Then they are going to click on what catches their eye or tickles their fancy. At that point, they are either going to personalize and buy, or they are going to be led away from your product by the suggestions for similar items below it. You want to focus on good designs, and strong relevant titles and keywords right now. 

If they choose your product, they may find their way into your actual storefront, and then the efforts for a well designed store will be seen  but all in in all they still want what they are shopping for. Plus right now the mobile app is really limited and I think needs a lot of improvement, and the mobile website is also still going to possibly lead them away from your store to other products that are similar that may be by other creators. So if you want to capture that sale, you might want several items that are similar, but maybe have different colors, or fonts, or slight tweaks etc, so when Zazzle suggests “more like this” to them, it is YOUR product they are suggesting. 

I recommend not stressing so much about these things (which can always be adjusted later) and worry more about getting a lot of products up and finishing all your Z steps, so that your site can rank and start showing up in the market place and so that affiliates can start finding your products and linking to them externally etc. 

Everything else will iron out. Indexing is being crappy right now, but it should be fixed again soon, and you will see a bit more “instant gratification” (and by instant I mean 24-48 hours, lol) for your efforts! 

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Thank you for your very generous replies.  I’m FINALLY seeing daylight in my Zazzle Frazzle. 

Life has been wildly “complicated” over the last two weeks.  =O  I read your terrific replies back when you posted them, but have had little opportunity to dive in and implement your instructions/advice.  Beyond that, I knew I was stuck in a weird “confusion spiral” and dragging good, helpful people down with me. 

And of course, there’s the shocking, distressing emergeny in Ukraine.  I don’t know about you, but I find it difficult to focus on the comparative nonsense that passes for my daily life and work.  

Слава Україні! Героям слава!

I’ve spent the past two weeks cogitating on your helpful insights, experimenting within Zazzle, linking it to my website and having several good conversations with Z support reps on The Emerald Isle.  I’ve got most of it worked out now…at least in terms of the basics.  Next I’ll reply to your generous, helpful posts.
Thank you,
Tom

@PacifierCity    Thanks very much for such reasoned advice.   In the interim, most of what you said has come true.  When I read your post the first time, I accepted the points you made, but was still confused by the experiences I was having.  With time, and patience, and adding products “just for fun” as you say, (ha!) things are working out. 

I spoke with several Z support reps in the interim, one of whom submitted a report to the Z Tech Support team after following me online and confirming that problems I was having are 1) not normal, and 2) have been reported by other users.  So I’m not sure if, or to what extent that report helped, but the basic functions/features I’m attempting seem to be working now.  

I had to laugh when I read your remark stating how the problem may be due in part to my attempting to set up my store correctly.  Ha!  The story of my life…  =D

Per your suggestions, I have set up some ‘test’ Collections and have dropped ‘test’ products into each.  The Collections and the products they contain all appear on the Public Storefront now.  Progress!  And thanks for attempting to decipher whether Collections do or do not appear if they contain no products.  Like you, I still can’t say for sure.  I’ve been through so many iterations that I’m no longer certain of what did and did not take place, but I’m pretty sure I can prove BOTH scenarios.  =]

Point taken on setting up the Store, Collections and Products without worrying at this point about who sees my mess.  Rather than competing for attention via the Z marketplace, I intend to promote my work myself, and as you say, I’ve done NOTHING in that regard yet. 

Now that the Zystem is working for me, I’m enthused.  Zazzle seems very capable in terms of design tools, store layout, linking capabilities and earning potential.  I much appreciate your help, _ PacifierCity _,  and the help of others here in getting me to this point.  Yeah, I’ll be asking more obtuse questions, but I feel like I have a basic understanding now of how get things done.  

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@Windy    Thanks for that list of parameters.  I read it when you posted it, and it all made sense, but I could not prove some of it because of the problems I was having.  Early on I watched a couple of YouTube videos on Collections, and took serious notes on them.  'Thought I had it all figured out, but ran into more confusion.   It seems everything’s working properly now.

I added your “How Collections Work” link to those YT links/notes, and now that Zazzle seems to have sorted out whatever glitch I was experiencing, I’m sure I’ll understand Collections very well.  I was surprised to learn from your link that Google does not enable indexing of Collection pages, and therefore Collections don’t show up in Google searches.  That’s not so good, but it is good to know that. 

Thank you, _ Windy _, for taking time to help me out.    

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@WHS_Designs    A wealth of knowledge!  Thank you, W.H.  I admit that upon first read I did not have time (or courage enough, ha) to read through the links you provided on Categories and Collections.  I will indeed study them this weekend now that things have settled a bit in my world.  And now that I understand enough to make heads or tails of the information in those links.

I much appreciate the clear explanation of the time lag regarding new products appearing in their respective Categories…the Indexing variable.  A delay of a day or two is a problem for me.  A week or two is a BIG problem.  At the end of the Design “Sell It” process, a page appears providing the direct URL link to that product.   So far, it appears that my products are available at that time. 

My method of operation is to create a blog post that links to my new Zazzle product.  The product needs to be available when I publish that blog post.  I don’t care if the product appears quickly in the Zazzle marketplace, but I do need for it to be available quickly for my website readers. 

QUESTION: Under times of heavy use, such as Christmas, might the Indexing lag you describe preclude sending readers to my new product for up to a week or two?  Or would the time lag only delay publishing of the product within the Zazzle marketplace?   

In other words, I assume the last page of the “Sell It” process will provide me the product URL instantly under any circumstances.  And therefore I assume (hope!) that the product will exist/appear instantly…under any circumstances.  Too optimistic?  =]  

As for “Hidden” products and/or Categories, I’ve been really careful to set everything to “Public” so as to avoid x-factors.  Thanks for thinking of it, but hidden products and Categories was not the culprit.  

@Shakenbake    I have to shut down for this evening.  Thank you for your amazingly informative post.  I will return tomorrow morning (Sat Mar5) to respond in full.

@BothHands  Hi Tom! Was wondering just this afternoon where you have been off to. 😊 Good to have you back. If things look a little different lately, the Z Community forum has undergone more improvements.

In response to your question, as long as you have set your published product to public and you send that product link to your website readers, you bypass any need to wait for it to be _ visible  _on the Zazzle marketplace (regardless of the time of the year). The time lag only delays the visibility of your product, not the publishing as your product is already published once you have completed filling out the for sale post on it. It is, as you say, instantly available (barring any out of stock issues).

If your website readers click on that product, and buy it, you earn the royalty you set for it. If you have also signed up to be a Zazzle affiliate or join the Zazzle Promoter program, when you promote that product link to your website readers, who go ahead and buy it, you could make another 15% (or 30% through the Zazzle Promoter program) in referral earnings on top of that. 

Hope this helps!
W.H.

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@Shakenbake    Bad timing, as I picked a glitchy week.  I have a gift for doing that.  =]   Thanks for providing cover for me (Tom might not be a dunce after all) and thanks for such an informative reply.  

Several days delay on new orders.  Having no experience, I can only guess that The Delay accounts for some of my confusion.  Your report of new products appearing out of sequence is all the more confusing.  Still, it’s good to know that the Zazzle processes are not as difficult as my recent experiences would suggest, and I’m not really as “confused” as I seem to be.  =D  

Empty Categories and Collections don’t display publicly, or might take a few days to appear.  That makes it almost impossible for new users to understand what’s happening.  Unreliable results, or no results at all means new users can’t tell if we’re doing things correctly or not.  I guess the only answer is to wait several days between attempts, but who has that kind of time…or patience?  I suppose the delays are due to Z popularity outstripping Z resources, but the lack of clarity is counterproductive for people who are serious about creating/selling.    

New products will show up in Collections, even before they’re live on your Storefront.  THAT is a useful (and bizarre) bit of information!  =D  In my case, I need to publish each product “immediately” so it’s available for purchase when I publish a website blog post linked to that product.  I will keep this quirk in mind, and will be sure to add each product to its collection immediately.  The last page of the new product “Sell It” process provides a direct link to the new product, and so far, the product page has appeared…instantly
QUESTION: Can coun’t on that kind of “immediate publishing,” especially if I add each product to its Collection immediately?   I understand the benefits of having a new product appear in the Z Marketplace, but a published product page (where a visitor can purchase the product) is all I need for now.  Why?  Because (for now) I don’t intend to rely on the Z Marketplace for sales.  Instead I’ll provide links to products from my website and social media posts.   And yeah, I think that approach will take time to build into something worthwhile.

Thanks a LOT for your PRO TIP.  I think it’ll be really helpful in developing and maintaining an effective marketing perspective.  As you suggest, I’m trying to just learn the basics of how to create products, assign categories and organize into Collections.  Until now, The Glitches have been kickin’ my butt.  Insights provided by amazingly helpful compatriot Zazzlers in this thread and others helped me discuss issues intelligently with Z Support, and I think The Z Team must have “corrected” some aspect(s) of my account.  In any case, things are making a lot more sense now. 

Your insight into what customers do and do not focus upon is very helpful.  As is your breakdown of how visitors are likely to find my products.  To paraphrase, the Zazzle customer is seeking (initially) a particular product they have in mind, just as we all do when shopping online at, say, Amazon.  So strong titles and meaningful keywords are important.  

Thanks for that very useful advice.  My situtation is a little different in that I don’t think my products will garner interest among Zazzle customers.  My intent is to send Tom customers to Zazzle, mainly because “Tom” cannot make his own prints, mugs, T-shirts, etc.   For me, Zazzle is my Production Department and Shipping Department.   =]   Hopefully the people who buy my Z products are people who take an interest in me and my work as an artist.  Fingers crossed.

Also, your advice to make similar designs so Zazzle’s “More like this” suggestion will suggest YOUR OWN designs is GENIOUS.  Ha!  Too good.   Thanks, _ Shakenbake _, for posting such useful information.  I’m sure I’m not the only reader benefitting by it.

@WHS_Designs    Many thanks, W.H.  This Zazzle Community is the most friendly and supportive user forum I’ve encountered.  For two weeks I’ve been very much aware that I had not replied to the helpful answers you all provided in this thread.  I’m glad to have found the time to return and express my appreciation. 

I try not to write at length when I post online, but solving problems is complicated, and sometimes requires many words be written.  I will continue to limit myself in that regard, BUT…I feel at home here because you all write at length, too.  You understand that some issues cannot be resolved in “240 characters.”  I much appreciate the tone and level of discourse here. Thanks to each of you.

“…as long as you have set your published product to public and you send that product link to your website readers, you bypass any need to wait for it to be visible on the Zazzle marketplace (regardless of the time of the year). The time lag only delays the visibility of your product, not the publishing as your product is already published once you have completed filling out the for sale post on it. It is, as you say, instantly available (barring any out of stock issues).”

That’s a looong excerpt, but I quoted its entirety because it is ‘The Holy Grail’ for me.  After struggling so much, it dawned on me a day or two ago that the dreaded Time Lag would (likely) dash my entire plan.  =O  Thankfully, my further experiments seem to suggest otherwise (availability of the product URL at the end of the ‘Sell It’ process suggests the product page is published immediately).  So I still had hope, but my ongoing confusion with Zazzle processes left me uncertain.  Your summary as quoted above says precisely what I need to know, and also what I want to hear.  =D     

Thank you very much, _ WHS_Designs _, for reminding me/us about the power of Associate/Affiliate/Promoter programs.   I tried adding my Associate ID to the end of the Zazzle-provided product page URL.  The link does deliver me from my website to the product page, but there’s no indication of whether the Associate ID is working.  If you know a way to check that, please do tell.  =]

I’m really excited about the Associate earnings (15% on ALL products), and will make a decision on the Promoter program (30% on my prods only) later, when I get a feel for how Z works for me.   I think the Promoter program precludes me from earning a standard 15% Associate commission on other sellers’ products.  Or maybe I’m wrong about that…  I’ll study up.    

Everything Happens for a Reason
Years ago I tried to determine “The Best POD” and looked into Zazzle, but didn’t take action.  Recently, after the first of the year 2022, I attempted to set up WooCommerce on my website.  Nightmare.  I intended to use Printful as my associated POD (a very capable company) but the level of involvement required by Woo in terms of shipping, sales taxes and the complexities of maintaining all product details on my own website was overwhelming.  No time left for making art and online content. 

So I bit the bullet and uninstalled WooComm and everything related to it.  ‘Crashed my website and required major restoration.  Again, wutta nightmare.  I launched yet another quest for “The Best POD” and chose Zazzle over RedBubble.  I didn’t know anything about the Associate Earnings potential and all the capabilities for linking and earning on Zazzle.  Nor was I aware of the customers’ ability to transfer my design to just about any product they choose.  Amazing.  So all that opportunity is an unexpected bonus.  I’m very pleased, and now that I can actually make products and organize them in my Store, I’m extremely motivated. 

I hope everyone contributing to this thread is as successful as I hope to be.
Onward!

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@BothHands  Tom,

Thanks for your kind words!

Here’s an article that should help shed some light on referrals.
How to Build Referral Links – Zazzle Help Center

If you want to measure the performance of your product links, you’ll want to sign up for a Google Analytics account (if you haven’t already) and then make sure you attach a tracking code to the end of your product link (this goes after your associate ID).

so as an example: 
https://www.zazzle.com/zazzle_logo_2_cartoon_style_tshirt-235016480144096830?rf=238301965164297647 &tc=funnyzazzleshirt

where you decide what you want to call the tracking code (in this case, _ funnyzazzleshirt _. it’s good to be descriptive, particularly if you promote on several different social media platforms).

See Elke Clarke’s blog post for a video clip on this subject
How to Track Your Zazzle Referrals By Using Your Tracking Code (elkeclarke.com)

Tying in that Google Analytics account to your Zazzle account lets you measure the performance of your product links (how many times they’ve been clicked, over what period of time the clicks have occurred, etc.).

Zazzle Store Integration with Google Analytics – Zazzle Help Center

Here’s the link to the Zazzle Associates Program
How to Join the Associates Program – Zazzle Help Center

The link to the Zazzle Promoter Program 2.0 is here
Promoter Program 2.0 (zazzlepromoter.com)

W.H.

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@WHS_Designs  

WH == (and if we were down south, that’d be Dubyatche)  =D

Thanks for the follow-up links.  Very helpful and informative.  It appears the Promoter path does not necessarily/entirely preclude earning 15% Associate commissions on products sold by others.  That’s my interpretation after one read, and if accurate, it seems like a viable approach.  Here at the outset, when I know nothing about how Z will work for me, my impression is that the relatively few limitations might mean that I’ll earn similar commissions overall by simply staying with the standard Associate program.  I can see it tipping in either direction.  Assuming I’m able to sell anything at all here, I’ll keep an eye on the big picture and make a determination months down the road.  

It’s not very “business like,” but I avoid GooGoo ANALytics.  1) I dislike the tracking of anyone’s online activity, 2) adding GA to my website really slowed page loads, 3) I’ve never gotten used to the blasted interface/information, and 4) I think many become mesmerized and obsessed with the data.  If I become very successful, GA might be worth the time/trouble/focus, but for now I think seat-of-the-pants is better for me.  It’s not difficult to understand what’s working and what isn’t, based on social media interaction and actual sales.  

  

@BothHands  

I am so used to my name having so many (incorrect) pronunciations that having my initials twanged should come as no surprise, either. 😂

ROTFL. I guess there’s not much point in me mentioning Statcounter either. Does the same thing (more or less), but without the Google brand. I’m a stats junkie, but I don’t really track my links either (except on Pinterest and in the loosest sense … the stats show up, I look at them and think to myself, oh, that’s nice).

W.H.

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Hi all,

Thank you for your contributions to this conversation. I will move this to Community Help as it may help another user down the line to get some assistance.

WH

Yeah, that addiction to checkin’ yer stats is what I mean.  I appreciate you mentioning Statcounter and will investigate.  If it doesn’t require the heavy (and slow) data exchange that GA does, and if it’s not so godawful intrusive, I might consider it later when/if stats will do me some good.  Thanks.  

I’m glad you took colloquialization of your moniker in the spirit intended.  Online communication can be utterly tone deaf, and I think my remarks about Google Analytics might be an unintended example of that.  I didn’t mean to be pejorative, but a quick re-read made me cringe.  Apologies.    

“I am so used to my name having so many (incorrect) pronunciations that having my initials twanged should come as no surprise, either.” 

So now I’m curious to know your name.  =]  I respect your privacy, but I did find my way to your website today - in response to your latest post.  Your photographs are GREAT(!) as are your written remarks accompanying your images.  I enjoyed your ‘About Me’ section and am curious to know if paragraph 2 applies to people, as well as wildlife.  Of course, this forum is not a suitable venue for that discussion.  

@WHS_Designs  

Tom,

Thank you so much and you’re welcome! And no offense taken (I could pick up on the nuances and jesting tone). :blush: I shoot wildlife (and occasionally landscapes) for the joy of it, but I also like to tell the backstories behind the image, and my subjects prompt me to learn more about them. My knowledge of birds has expanded greatly since I bought my first camera in 2014 … I didn’t even know a Cooper’s Hawk from a Red-Tailed Hawk.  

I have photographed people, but I don’t publish those images … too many issues, model releases, legal complications, etc. Capturing humans digitally is not without its share of challenges either, since my subjects tend to like to be photographed indoors vs outdoors, and (poor) lighting can be a huge issue. Of course, there are workarounds and if money was no object, I could get as many flashes and reflectors as I like … but I digress. 

W.H.

PS. If you read to the end of that About Me page, you’ll see what the H stands for. 😊

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Dubya ==

You didn’t know a Cooper’s Hawk from a Red-Tailed Hawk?! 
Everyone knows that…  =]

I did read your entire About Me section, but overlooked that last line.  
Where would we be without “The Worldwide Web?”  
Is that your preferred pronunciation? 
Is it how friends refer to you?

And I agree.  People are way too complicated (and troublesome).   

Tom

P.S. While revisiting your photography site just now, I viewed your Shop page.  Wow.  You have ALL bases covered!  I can’t imagine how you’re able to curate all that…AND find time to help hapless (Zeo)neophytes.  =]  I appreciate your help all the more.

@WHS_Designs