This is something that really bugs me. To show the problem, I’ll give an example…
As a cartoonist, I’ve drawn numerous cartoons on the subject of weddings. I’ve put these cartoons on a wide variety of gift items, from coffee mugs to t-shirts, and more.
Now, if I want to look up all my products with the wedding cartoons, if I enter “wedding” in the search box, I am immediately restricted only to products in the Weddings section of Zazzle, and nowhere else.
Its the same with football images - a search for the term only takes me to the football products, and not a wider scope. There should be an ability to search the WHOLE of the site.
I learned this after much similar frustration (I had a lot of football products but no actual footballs) - if you search with the term “wedding” or “football” actually in quotes in the search window, you’ll get what’s been tagged with that and not just that category.
I’m just trying to offer some help - just giving a tip for searching within his own product, which is what was asked about.
If you go test it out on the site, you’ll see that a search for football with no quotes gives the customer several categories across the top. The actual footballs display first but then the customer can narrow it down.
Searching for wedding cartoon brings up things similar to your products. I don’t have time to see how the items that outrank you are tagged and titled. but I would think customers might search for funny wedding cartoon napkins and such.