Hello,
We’re just starting our online design business and we’ve chosen Zazzle to do it. We have added about 50 original products but none of them have a visit. I’m not sure if there is anything wrong. We are new and any help would be greatly appreciated.
Our store :
https://www.zazzle.com/store/the_creative_touch
Many thanks in advance.
Victoria & Jean-Claude
Your problem is likely your tags. For instance, on one of your teddy bear designs, you use these tags:
room, decor, teddy bear, poster, nursery, childrens art, wall, kids
Don’t use the name of the product itself, as in “poster.” Zazzle already does this. Remember that each tag is hopefully one that a customer will place in the search box, which means that room, art, and wall will probably never be typed into that box. “Decor” is another such tag. Taking out those non-performing tags, you’re left with teddy bear, nursery, children’t art, and kids.
Zazzle has always said to describe the art itself with your tags, and they’re utterly correct because it’s what people search for. So, for sure, “teddy bear” would be your most vital tag, but there’s also the color (pink and blue), and maybe “child’s toy” and maybe “stuffed animal.” I’m sure there are more, but it’s all that comes to mind right now.
The trick is to think like a customer. Imagine what customers might put into a search to find your product. Also helpful is to use an online thesaurus to search for words you might not have thought of. Here’s one, but there are more: https://synonym.wordhippo.com/
Good luck!
Hello Barbara,
Thank you very much for your reply and for your valuable advices. I will review the tags of all the articles, in order to try to optimize them as much as possible.
Is there any other blockage due to the fact that the shop is still young and does not have a large number of products? When I’m on my shop page, sometimes I see “Zrank: 3”, maybe it’s a ranking index and we need to have a minimum Zrank to start showing up more on the internal search engine?
Thank you!
Did you do the things you necessary to get 100% completion of your store? That might help move you up to a zRank of 4, which we apparently need, though I’m not sure how much it helps when it comes to showing up in the marketplace.
Do you maintain any boards on Pinterest? I’ve no proof of this, but I believe it helps our ranking if we promote ourselves on one or another social media platform or on our own blog.
Other than that, just focus on creating products and making sure your titles, tags, and descriptions are as good as you can make them.
I just finished to change all keywords, to remove items names in tags.
For now no, i finished 100% completion of our profile but not on store. I need to create more collections to get 10, that will take little more time. What is “Upload 10 media items” ?
We created a Facebook page but no Pinterest for now. The problem is we start without any community to promote our items, so i don’t know if that will be possible to start correctly. We’ll continue to work and we’ll see…
Thank you very much for your time 
By “Media,” they essentially mean either pictures or videos. You probably haven’t made any videos of your products, so for you, it will be images. I uploaded the artwork I’d placed on various products, and it was easy. You really don’t have to do much else other than upload 10 different images.
I’m not sure what you mean when you say “community,” and it’s certainly not necessary for Pinterest. Regardless, wait until you have more products before you spend time on promoting yourself. One thing at a time. By the way, you might find the community that is the members of Zazzle might find your designs and promote you.
Welcome! Maybe including customization for products is a good idea. The Z client seeks to be able to include names, texts… In Multimedia you can include photos of your products in your networks or other promotions. If a customer sent you a photograph of the product. Reels, all you want…
Thank you very much for your advices i will check how to include costomization on each product.
Ok i will follow your advices, thank you again Barbara
Hi Mariholly,
I wanted to follow your advice but I don’t know which option should I activate on each creation ?
Thank you
Kind regards
Hi,
It’s not even been quite three days yet since you published your first product. Even though you can share a direct link to it immediately after publishing it, it takes time for it to be “indexed” to where it appears in the Markeplace (often abbreviated here as MP) and can thus be found by browsing or searching. I think when you publish it says something about 24 hrs but sometimes it can take days if the “indexing” is behind. Indexing must be on hyper-speed today as I was already able to find your most recently made product published this morning by searching the MP for it. 
Once visible in the MP, there are literally millions of products already there and this is where good tags come in, to hopefully get your product seen in a very saturated market. [teddy bear baby blanket] returns 1,608 results. A customer can only scroll through 900 of them (15 pages of 60 results each). So unless you’ve somehow earned a spot on the first page or two of such a “generic” search, views & sales are really dependent on shoppers being more specific about what they are looking for, and you having the tags to match. I looked at the tags for your teddy bear blanket and of the 15 words you used, only four of them apply to the design. The others are describing the product (soft, warm, comfortable …) That’s actually a hard design to describe, I couldn’t think of a good way to describe the 3D-like effect or the mosaic sort of geometric background pattern that also looks 3D. But a few tags I would do would be like
cute pastel teddy bear design,
baby blue,
soft yellow,
pale pink bowtie,
calm muted colors,
multi-color mosaic pattern,
teddy bear baby blanket,
and you still have three more tags left … (for tags we get 10 text fields and each one can be a max of five words totaling 40 characters including spaces.)
I know that it goes against what everyone recommends, but I always work in the product type with a main keyword such as [teddy bear baby blanket] or [tie-dye pillow] or [pastel duvet cover]. I know Zazzle knows the product type so it’s there invisibly but I don’t know how the search algorithm applies it so I feel better knowing I have a tag that is an exact match for such exact-phrases that are likely to be typed in. Also I don’t know how our tags come into play outside of Zazzle so another reason I play it safe by working in such a tag. If you look around, there are plenty of products on the first pages of results that include the product type and/or suggested use (like say “kids room decor”) in their tags. Even saw some from Disney like that.
I think the oft-cited advice not to include product type in tags stems from the belief that it’s wasting a tag that could be used for something else. Maybe true in some cases but in others, it’s a real struggle to come up with ten 5-word tags without verging on tag spam. Using 2-3 of your allotted 50 words to include the product type isn’t a big loss in my opinion. The other thing is that Zazzle did at some point specifically ask not to include product type (such as Samsung Galaxy S10 or whatever) on phone cases since there are so many model devices and case type a customer can choose from and it messes with Zazzle’s own sorting & marketing.
Anyways, your art is fantastic. I would think you will do very well, you just need to be patient, and work on those tags. But nowhere in your About sections or product descriptions do you say if it’s your originally created art or not. Your Abouts kind of suggest though that you are actually the manufacturer of the product
… Our products are carefully curated, ensuring that each piece is not only beautiful but also functional …
… Every item is crafted with love and attention to detail …
I don’t know how many people actually read the Abouts but many of the more successful designers here have reported that customers often mistakenly think they are involved in the making & shipping of products when we’re not, we just provide the art. As beautifully written as your Abouts are, you may consider re-wording them so as not to give that impression.
Oh, one more thing - go browse the General Discussion and Ask a Question forum for topics related to Cover Images. They are pretty important now and as a new store, you’ll be doing yourself a favor by providing them as you go.
@ColsCreations I hadn’t thought of the things you have as per product type inside our tags. We may not know if it’ll work, but it sure won’t work if we don’t do it.
Thank you i will activate it on all products
Hi,
Thank you very much for all these precious advices i will try to work more on keywords and to focus the long tail.
I understand about the items descriptions and you’re right, we only sell the art. So i will correct that
If i understand correctly, it seems SEO on Zazzle works approximatively like with search engines, so i guess maybe it’s a good idea to search for partnerships with other creators to get more follow / like ?
Thank you very much again for your time.
My sense of it is that following doesn’t help SEO. Maybe “likes” do, but maybe not.
