Thinking of getting started with Pinterest. How many of you use Pinterest to promote your store and what success have you got to date?
It’s been worth it for me. It hasn’t made me rich by any means, but being in the Promoter program, those self-referrals I get periodically make it worthwhile.
It takes a while to set it up to your liking, but after that, it’s such an easy platform to post your own and other people’s products to.
Go for it, but be sure to give it a lot of time before you decide it isn’t worth it.
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Two years ago I was making great money with referrals, this year it has been almost zero. My Pinterest traffic has also dried up. Pinterest polices change with the wind and it has always been inconsistent for me.
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I use Pinterest exclusively to promote my Z stores. Success has been rather mediocre … 65 referrals over the past 7 years.
I promote only my own products too, but I’ve had 19 referrals this year so far. However, that’s 19 I wouldn’t have had otherwise. Add the fact of being in the Promoter program, and it’s at least a week’s worth of groceries. Glass half full.
One thing I’ve had proven to me over and over again is the need to keep freshening up my Pinterest boards. Adding, rearranging.
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How many zazzle products you’ve pinned to date?
It’s impossible to count. I’ve been using Pinterest for at least 12 years, and over that time, I’ve pinned, unpinned, altered, and so forth. Checking, all I can say is I currently have 3130 pins, some of them not even being for Zazzle.
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I use pinterest but I can’t even get any traffic to the pinned products let alone referrals.
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@waterart It seems each board needs to be specific, both in its content and its title. For instance, a board for “Posters” is a nonstarter. Instead, it has to be, say, “Violin Music Posters.” Huge collections don’t seem to generate traffic at all. Also, it helps to run a search on keywords and titles to see what’s out there. If there’s a lot, we have to change things so the board seems more unique. Boards like “Zazzle pillows” die before they’re born.
That’s all I’ve got, but it may be something.
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Pinterest works. I won’t disclose how many accounts I have, but there are many. I promote my own products and others.
Initial success won’t come quick. Usually 3 months or more for your first referral/sale. And that happens if you consistently pin 5 -15 pins a day, everyday. Vary your pin types. Use all the different types of pins that P allows. Follow others. Have non product boards that fit into your accounts theme…etc. Check out Nifty, many of us use it. There is so much more… but if your question is, is it worth it? Yes, it is. Or it can be. But it does take a bit of work and consistent effort.
PC
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Since I started using Pinterest, they keep changing the algorithm and I am still learning about new ways to drive traffic to my stores. You are welcome to visit my Pinterest site Fashion Gift Ideas and see some of my boards.
@PacifierCity Your rule of creating multiple pins a day is likely a really smart thing to do. I had it brought home to me during a few days when I was cleaning up the mess I’d created. I deleted some boards, created new ones, and added pins. Shortly after that, my traffic increased and I made some referrals. I haven’t done a great deal on Pinterest lately, and though I get the periodic referral, it isn’t like it was after I’d done all that work.
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@Barbara It is what was taught to me. Having to do that to have success is one of the reasons that I don’t just promote my own products. I can’t produce enough at a good to high quality product and pin so much everyday. I don’t always live up to my own guidance, especially across all my P accounts, but when I do I see results. I actually am still seeing results from accounts that I’ve ignored for a bit. Pins are evergreen, meaning they live forever… so the more you have out there the more likely you are to earn from them.
There are other strategies too but I have not had the same success pursuing them… at least not yet.
But generally speaking P is always looking for the next new thing or trend. So give them something new to show everyone. Everyday if possible…
PC
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I know my ques is dumb, but I’m new on zazzle and wanna make things clear. Can we pin directly from the pinterest button available on the product page If I’m already in the referral program or do I have to create a pin from scratch and copy-paste the link from the options?
You can pin directly from Zazzle’s button. It includes your referral ID.
I noticed that many have multiple pinterest accounts, what is the advantage of that instead of just making a board within one account?
I imagine people might choose to have separate accounts if they have wildly different types of pins. That way, they don’t end up with a pinning potpourri.
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It really depends on how you plan on using an account. As Barbara notes one might have different accounts to keep different pins or themes from mixing. Or one could be trying different approaches to using P via different accounts. One might use one account for their products but another to promote other peoples products. In my case it is all of the above…lol. But it is a lot of work to keep up with them all.
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I think boards with specific themes do better than general “anything goes” pins. For instance, I have a board for stuff that appeals to golfers, another one for kids’ stuff, another one for dog lovers, etc. Folks search for specific interests, not general things. JMO.
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@digitalpri The basic answer is yes. Z has things set up so that you get a link that includes your referral id. If you seek more viewers and traffic for your pins, creating unique pin images that include your product will bring more eyes to the product.
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