Stay away from smiling faces: 😜
“The Smiley Company is a brand licensing company, based in London, United Kingdom. It holds the rights to the smiley face in over ***100 countries***”.
"Walmart’s Smiley is back after 10 years and a lawsuit
Walmart is bringing back its famous Smiley face icon after a 10-year hiatus and lengthy legal battle.
“We felt like it was time to bring back an old friend, and one of the most-recognized symbols of low price … Smiley,” said Walmart Chief Marketing Officer Tony Rogers in a blog post.
Smiley – a minimalist image of the classic yellow smiley face – was used by Walmart (WMT)from 1990 to 2006 to alert shoppers to deals. The character had grown increasingly ubiquitous and complex over the years, sometimes sporting a hard hat, a bow tie, and Robin Hood and Zorro costumes.
But in 2006, Smiley faded away.
“He didn’t fit in with our advertising at the time. We were taking a different approach,” Walmart spokeswoman Danit Marquardt told CNNMoney. “He has been used intermittently, but he hasn’t been an active part of our advertising.”
Smiley was also involved in a trademark war with a Belgian designer named Franklin Loufrani, president of The Smiley Company in Brussels, which bills itself as “the original Smiley brand.” Loufrani claims to have created the Smiley design in 1972, and has registered it in more than 100 countries."
… (CNN, Money - 2016)
“Amazon’s smiley” (Serial Number: 88846455):
*DESCRIPTION OF THE MARK
(and Color Location, if applicable) The mark consists of a curved arrow pointing to the right in the shape of a smile.