Are Designs that are Nothing but a Solid Color Allowed?
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07-23-2025 05:10 PM
I know there has been a lot of discussion recently about designs that are just solid black appearing in the marketplace. It's pretty clear that these are not allowed because most of them were also full of tag spam.
But now I'm seeing a lot of designs that are just a solid color that isn't black. The tags are sorta relevant, but it's not really a design, just a color. Should I report these, or are these allowable designs?
I'm not gonna call anyone out on the forum, but if you want to see what I mean, check out this query: Solid Color | Zazzle (Some of the products in that query have an actual design on a solid background - that's not what I'm referring to. The ones I'm puzzling over are just one solid color with no other design elements.)
Cat @ ZB Designs
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07-23-2025 05:28 PM
Kind of wild, some of the (Pro Silver) designers' most popular products are just plain solid colors, too. I guess they found what works.
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07-23-2025 05:29 PM
Right? Maybe I'm wasting my time trying to come up with beautifully crafted designs!
Cat @ ZB Designs
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07-23-2025 05:35 PM
Only one way to find out! There's an almost infinite number of colors in the spectrum 🌈
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07-23-2025 08:19 PM - edited 07-23-2025 08:20 PM
I have no idea why any customer on the site would in general pay a premium to a designer for a solid color... (excepting matching products) unless they really can't figure out how to do it themselves. I am assuming that a DIY product from a Zazzle blank would be less as it's minus the royalty..
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07-23-2025 09:15 PM
Well, judging by the questions I get from my customers, I think the majority of people (or at least a good chunk of them) have no idea that they can do things like change the background color of a design. Yet another reason I wish Zazzle would create some ultra-simple tutorials that we could point people to for assistance.
Cat @ ZB Designs
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07-24-2025 04:20 AM
@Cat It used to be a no-brainer for customers to change the background color because the ability was right there on the product's display page. Zazzle removed this ability ages ago for reasons unknown, and so I deleted all my products that boasted this ability, which took time until, eventually, I tripped across the last of them. But why did they do this? Did it take up too much room on the page? Were customers choosing badly and so returning products? Who knows? Like with everything else, Z never explained.
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07-24-2025 10:50 AM
Maybe they were trying to consolidate everything into the design tool? I think the only product where the background feature is on the product page is envelopes - which actually tripped me up at first because I didn't see it on the product page and thought there was no way to change the background! So I have a bunch of envelopes designed with a colored layer because I couldn't figure out any other way to change the background!
I continue to think that Zazzle would be well served by providing some super simple popup guides or tutorials geared toward customers to assist them with these sorts of issues. I think it's a big challenge when there's already SOOO much stuff on the screen, but I do think it would be helpful, especially for folks who aren't big into the mess around until you figure things out approach.
Cat @ ZB Designs
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07-25-2025 06:07 AM
@Cat wrote:I think the only product where the background feature is on the product page is envelopes
I didn't know envelopes had this feature, so I looked at them. I was surprised that the only pastel was pink and everything else looked like handwriting wouldn't show up very easily. Odd.
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07-23-2025 05:45 PM
I’d report them.
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07-23-2025 05:47 PM
I noticed two of my envelope liners at that link. The reason I created them was because I wanted to make sure they were the exact color to match the rest of the wedding collection they're attached to. Hopefully it's ok for us to use solid colors in these circumstances, but I definitely do see what you mean about the issue of solid colors just thrown on items all over the marketplace!
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07-23-2025 06:15 PM
Yes, there are definitely legitimate uses for solid colors, and the context really matters. Besides weddings, I have a few solid color pillows that coordinate with my patterns, and I sure would hope that someone doesn't go reporting them willy-nilly.
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07-23-2025 06:17 PM
I think if an entire store is just a solid color, listing on every imaginable product — many of which make no sense — and are stuffed with spam, that store is a problem. However there are individual products that lend themselves to solid colors as a legitimate design and may coordinate with other products within a seller’s store. Those make sense. I think it’s a case by case thing, but the egregious offenders seem pretty obvious.
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07-23-2025 06:22 PM
They're not SUPPOSED to be allowed, but apparently these sellers have been getting away with it for a long time. One of them is even Silver Pro. The funny thing is they put no effort into the "designs," but then they went to the trouble of making cover photos!
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07-23-2025 06:34 PM
I haven't been here nearly as long as some of ya'll, but last I checked you couldn't publish a product if you didn't add any actual elements to it. So you couldn't just use the DT to apply a background color and go. Now, I see solid color only designs in the MP all the time, even whole stores that are nothing but every product Zazzle has available, published as different solid colors. And if I look at them in the DT, they are using a solid color png/jpg to fill the canvas. That means they know what the "rules" are and are intentionally going out of their way to skirt them and that's what riles me.
There are legit reasons to publish a solid color. A wedding suite or home decor collection including an exact coordinating solid color for a belly-band or throw pillow is sensible; prints + a solid is Design/Decorating 101. I don't know how an algorithm could know the difference between a legit accessory product vs all the no-effort spam ones clogging up the MP, but hears hoping they figure something out.
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07-23-2025 08:04 PM - edited 07-23-2025 08:14 PM
I think it’s probably pretty easy for an algorithm to differentiate. Just have an one that focuses on products that make NO sense with a stand alone solid color fill. T shirts would look silly with a block of color and nothing else. Wax Seals require text or images or they’ll look blank and would be useless. I looked up newest wax seals and blanks immediately came up in what appear to be dedicated color only stores. Take a look: Newest wax seals
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07-23-2025 09:16 PM
Holy Moly!
Cat @ ZB Designs
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07-24-2025 05:25 AM
Guess where that store has for a location. 😉
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07-25-2025 12:25 AM
I was thinking today -
What if instead of Z trying to monitor why someone is publishing solid-color only designs, what if they simply did not show them in MP results and instead they would only show up as part of a Collection? So if someone is viewing a design collection - from the real Collection page or the POD on the product pages or the old-fashioned scroll - they would be able to see the perfectly coordinated matching solid as part of the Collection. The massive Collections (and even entire stores) that are nothing but solid colors, they'd still be here, but they wouldn't be cluttering up the MP. Noone's solid-color items would be. The only way customers would see them is if they are interested enough in an actual design to click on it and then find their way to either the Collection or store it's in. If the Creator is just churning out solid colors that aren't an "accessory" product to a real design theme, oh well, it's their own time they're wasting as they'll never be included in the MP.
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07-25-2025 01:22 AM
I think this is genius and you should post it in "Ideas & Suggestions".
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07-25-2025 01:24 AM
I think that's a fantastic idea! No clue how technically difficult that would be for Zazzle to implement as what seems easy from the human perspective is not always easy to program, but I love the idea!
Cat @ ZB Designs
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07-25-2025 08:53 AM
I haven't the time to check the TOS, but where does Zazzle say solid colors are not allowed?
I can understand that tag spam is super bad and should be called out. But solid colors in themselves is not bad unless against the rules.
Do I like seeing tag spammed solid color templated products on the first pages of searches, no I don't. But I'm not sure they are forbidden design choices here on Z.
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07-25-2025 09:02 AM - edited 07-25-2025 09:03 AM
This is my question. I've heard (or, I guess seen) people on the forum say these designs are not allowed, but I don't think I've seen anything official from Zazzle - which is what I was hoping for with my question.
I ran across a whole store that was nothing but solid white products recently. I reported one of them, but I really don't know if it's allowed or not. Seems like that's a direct attempt to cash in by competing with Zazzle's blanks.
I'm also running across a lot of "create your own" designs that are just blank with text saying "create your own" (or something very similar). I recall hearing that those are not allowed, but I don't know if that's in the terms of service or not.
Cat @ ZB Designs
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07-25-2025 09:06 AM
Right, I think the "create your own" are off limits to Creators but the solid colors are fair game. I've reported those stores with blank templates before but I used tag spam as the reported excuse. I even wrote to James via email (there are too many James lol) and pointed out the inaction of the Zazzle's content police. He was pretty shocked nothing was ever done to those designs / Creators who are not following the rules. Now, I just don't care enough to bother.
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07-25-2025 09:37 AM
The only reason it bothers me is because I'm a background designer, and I'm seeing in the new reporting system (which suddenly allows me to see what product my backgrounds were used on) that people are often adding one of my decorative backgrounds to these blank products - so I'm making a penny on the sale and the creator of the blank is getting the full royalty, when it's really my work that's being sold not theirs. It's irking me a bit!
Cat @ ZB Designs
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07-25-2025 09:39 AM - edited 07-25-2025 09:42 AM
I remember when Zazzle announced that no products that were 'blanks' would be allowed anymore... I believe it was at the same time that they redesigned the site with all of the Zazzle Blanks available in the new menu system.. but I don't know if/where it is in the guidelines or TOS..
The stores we came across a few weeks ago with nothing but solid black products were definitely violating the tag spamming rules, if nothing else...
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07-25-2025 10:03 AM
You're absolutely correct. It is not expressly forbidden. My feelings were based on not being able to publish as just a BG color, meaning if one's adding a solid color image to skirt that, they're intentionally cheating the system. BUT, it's been a long time since I actually checked so I just did. 10 products, from aprons to invites .. and every one gave me a Sell It button after only applying a BG color. So I have been wrong for who knows how long now. People aren't skirting the system by adding solid color images, they're just creating needless work for themselves as you can publish without doing that. So, Zazzle clearly approves of this kind of "design".
Also fair to point out that solid color designs are often guilty of tag spamming. There's only so many ways to call a color, so you end up with nautical, farm house, beach house, trendy, modern, dorm, kids ..... It's no different IMO than adding a bunch of holidays to your tags .. christmas gift, fathers day gift, birthday gift .... Either way, it's a way of getting a generic or all-purpose type design into the results for specific popular searches. I don't think I'm alone in being bothered by that, but, you are correct - not only are solid-color "designs" not against any terms, it's apparently become even easier to publish such.
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07-23-2025 10:24 PM
Actually Wax Seals seem like perfect products to catch at least some of the spammers. It’s a relatively new product line with only 28,500ish listings. The spammers look like they add the color block image to all product lines and there are fewer new listings / day in the wax seal category so there’s a better chance they’ll stand out quickly. Scroll back a bunch of pages and you’ll see lots of blanks from the spammer type stores.
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07-23-2025 07:27 PM - edited 07-23-2025 07:43 PM
I may just start promoting some of these bad boys in my Facebook feed. I found someone who has achieved Silver status in just a few months. Maybe I will get a referral.
Come on over to the dark side.
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07-24-2025 07:51 AM
I also think products with “add your logo here” as the only element fall into this spam category.
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07-24-2025 02:36 PM
Just think, with the new product pages for customers to choose fonts for their own designs, Creators will become obsolete as the customer chooses their favorite colors. 😂 🤐
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07-25-2025 11:13 AM
It must be ... I noticed recently with a canvas art I have with Lilacs that two of the "other products" that are listed are just solid colors ... I guess someone must be buying solid color art? Why else would they end up in the "other products" section?
Seems odd, but I've seen stranger.

