Is a blog really the secret to Pinterest success with Zazzle?
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08-12-2025 01:16 PM
Hi everyone, I’m new here but I’ve been doing a lot of research and gathering every tip I can find. I came across something that surprised me, and I’d love to know if it’s true. I’ve read that Pinterest tends to treat direct links from Zazzle as “low quality,” which can hurt both reach and conversions. Some experienced sellers say this is why many people struggle to get sales from Pinterest traffic. Here’s the reasoning they give: Direct Zazzle links often lead visitors to a “landing page” with 60+ other products, causing overwhelm and low conversion (some report 0.03% conversion rates — thousands of visits for just one sale). Visitors from Pinterest are often “cold” — they don’t know Zazzle, don’t trust the brand yet, and may leave without buying. Pinterest prefers unique, original content, not duplicated product listings. The suggested solution: Create your own blog or website with valuable content related to your niche. Feature your Zazzle product in context (stories, tips, themed posts). Send Pinterest traffic to your blog post first, then link to the product. This builds trust, keeps your product in focus, and lets you control the description and presentation. Some even claim this can lead to 10–25× better conversion compared to posting directly from Zazzle. Has anyone here tested this approach? Is running a blog really worth the extra work for long-term Pinterest + Zazzle success?

