Linkover History Questions and Suggestions
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05-22-2023 06:34 AM
Hello! Today I find the "Linkover History" on zazzle which is a report on how many times a referral link you have created is clicked on according to it the last seven days the amount is 21 clicks, but on my Pinterest the amount is only 10 (also for the last 7 days), the click counts differences goes month by month (for example this month 22 outbound click on pinterest and 116 clicks reported by zazzle) I only post on pinterest, I recently start writing a blog (last month) but according to pinterest stats I have only received a few clicks, 98% of my links direct to my products and pages.
1. Why "linkover history" click reports differ so much from my pinterest outbound clicks report?
2. This is what I do to post on pinterest
For my products and others people product I take the link direct from the product page I click on the link icon and copy the URL from there. Example
https://www.zazzle.com/z/yyp9m7w2?rf=238657603659529882
the same for collections and stores...
Sometimes I take a general search term from my store or particular product and add my code to the link
https://www.zazzle.com/store/calart_creations/products?qs=kids?rf=238657603659529882
Am I doing something wrog setting up my affiliate link?
How can I do it better?
Do you have any recommention, suggestion, comment...?
3. The last tree months I have received more than 90 clicks on affiliate links with cero purchase, I have never receive a purchase from affiliate links, with affiliate links my conversion rate is 0.
Where and how can I get/collect more information about my affiliate links behavior and take more specific actions?
Where you on a similar situation What did you do?
My suggestions for zazzle is to add more information to the affiliate link stats, like which affiliate link do get the click and at what time.
Also for the store stats summarize sells, views, select time lapse and be able to select keyword or product type/category for the report.
Thanks for take your time to read the post, think about it, answers questions, make suggestion or comments.
Again thanks and enjoy your day!
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05-22-2023 09:45 AM
Sometimes I take a general search term from my store or particular product and add my code to the link
https://www.zazzle.com/store/calart_creations/products?qs=kids?rf=238657603659529882
Pay attention to the question marks (?) and ampersands (&).
These are query strings. The ? tells the browser, hey, we're starting a query string and this is the first parameter. All subsequent parameters start with a &.
Properly written the above links should be
https://www.zazzle.com/store/calart_creations/products?qs=kids&rf=238657603659529882
Start with a question mark, use an ampersand for everything else you add. If you're copying a url from a Zazzle search or with department specified etc, it's likely it already has the leading ? in it, like this example
https://www.zazzle.com/s/tie-dye+pillow?q=pillow&sgsc=pillow&dp=252069331272338358
so when you add your referral ID you want to make sure to use the & and not ?
https://www.zazzle.com/s/tie-dye+pillow?q=pillow&sgsc=pillow&dp=252069331272338358 &rf=238657603659529882
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05-22-2023 10:07 AM
For my products and others people product I take the link direct from the product page I click on the link icon and copy the URL from there. Example
https://www.zazzle.com/z/yyp9m7w2?rf=238657603659529882
the same for collections and stores...
I've never looked into it myself but I have read here in the forums that Pinterest "doesn't like" short URLs.
Anytime I share a link, whether on Pinterest or elsewhere, I always use the full URL and then just tack my RF# and a tracking code onto it. These two links go to the same product, the first one is just the short URL copied from the Share button menu.
https://www.zazzle.com/z/qd1fuzmw
https://www.zazzle.com/thin_blue_line_back_the_blue_police_shot_glass-256599521195929927
The full URL contains a lot of detail, the short one doesn't include any. Since I have no idea how this may or may not effect being found and indexed by search engines and being found in the wild, I feel it's better to play it safe and always use the full, descriptive URL. Also, as a shopper myself, I always look at where a link is going before I go there by mousing over it. If I see something like the above short URL that tells me nothing, I am immediately suspicious. So for both reasons, I personally always use full URLs.
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05-22-2023 12:53 PM
Wow! Thanks @ColsCreations two tips that I will make sure to implement! Hoping to see even more drops of wisdom! Thanks!
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05-22-2023 02:01 PM - edited 05-22-2023 02:02 PM
1 referral sale for every 1000 linkover clicks is a general rule of thumb that many use around here... at least to begin with. As time goes on, that could/should improve....
It is hard to trust all the stats that places provide... so I am unsure why your numbers are different. Would have to take a look at any and all places you have posted a referral link... Some may be bots that test the links provided on P. P would not count them as a click, but Z would record the visit...
@ColsCreations - Nice catch on the ? vs & issues in the links... I skimmed right over them.... lol. It takes a village!
PC
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05-22-2023 06:11 PM
Thanks @PacifierCity @ColsCreations I will take in consideration all your advises and comments

