Views but no sales. Where am I going wrong?

[Nature_Lover]

My designs are nature and landscape photography (not professional).  Some of my products get views (according to the insights) but no sales.  I've shared my products on both Pinterest and Facebook, which I think is where most(if not all) of the traffic comes from.

I understand my views are not huge but any advice as to what could be putting off customers would be appreciated.  I would also be grateful for any advice on my product tags; I've tried researching them in terms of relevance vs popularity but I seem to be overlooking some things.

Most products can be personalised.  Below are some examples:

18 views (Direct & Other Traffic 100%) and this is the only one of mine that's officially trending!
Rapeseed Encircles the Forest - Custom Birthday Card
https://www.zazzle.co.uk/rapeseed_encircles_the_forest_custom_birthday_card-256982785283397193

64 views (Direct & Other Traffic 100%):
Blooming Bluebells - Personalised Postcard
https://www.zazzle.co.uk/blooming_bluebells_personalised_postcard-256677121007466989

56 views (Direct & Other Traffic 100%):
Golden Hour Bluebells - Personalised Birthday Card
https://www.zazzle.co.uk/golden_hour_bluebells_personalised_birthday_card-256688759136645770

48 views (Direct & Other Traffic 100%):
English Blooming Bluebells - Canvas Print
https://www.zazzle.co.uk/english_blooming_bluebells_canvas_print-256511415524450712

40 views (Direct & Other Traffic 100%):
Blooming Bluebells - Personalised Poster
https://www.zazzle.co.uk/blooming_bluebells_personalised_poster-256015226077069257

40 views (Direct & Other Traffic 100%):
Blooming Bluebells - Personalised Birthday Card
https://www.zazzle.co.uk/blooming_bluebells_personalised_birthday_card-256742391172941260

32 views (Direct & Other Traffic 100%):
Yellow & Blue Country Bliss - Personalised Postcard
https://www.zazzle.co.uk/yellow_blue_country_bliss_personalised_postcard-256847354907244374

32 views (Direct & Other Traffic 100%):
Pink Floral Bliss - Personalised Postcard
https://www.zazzle.co.uk/pink_floral_bliss_personalised_postcard-256307213058860872

32 views (Direct & Other Traffic 100%):
Snowdrops in the Sunshine - Personalised Postcard
https://www.zazzle.co.uk/snowdrops_in_the_sunshine_personalised_postcard-256728548618942315

32 views (Direct & Other Traffic 100%):
Golden Hour Bluebells - Personalised Postcard
https://www.zazzle.co.uk/golden_hour_bluebells_personalised_postcard-256954580587980349

32 views (Direct & Other Traffic 100%):
Hot Pink Roses - Personalised Birthday Card
https://www.zazzle.co.uk/hot_pink_roses_personalised_birthday_card-256886851784878698

32 views (Direct & Other Traffic 100%):
Radiant Red Camellia - Personalised Birthday Card
https://www.zazzle.co.uk/radiant_red_camellia_personalised_birthday_card-256117210289328709

32 views (Direct & Other Traffic 100%):
Bluebell Woods - Personalised Birthday Card
https://www.zazzle.co.uk/bluebell_woods_personalised_birthday_card-256147110251918758

24 views (Direct & Other Traffic 100%):
Snowdrops in the Sunshine - Personalised Birthday Card
https://www.zazzle.co.uk/snowdrops_in_sunshine_personalised_birthday_card-256148801461483729

24 views (Direct & Other Traffic 100%):
Yellow & Blue Country Bliss - Custom Birthday Card
https://www.zazzle.co.uk/yellow_blue_country_bliss_custom_birthday_card-256353686407122819

This is my store for reference:
https://www.zazzle.co.uk/store/natural_distractions

Many thanks!

[LMGildersleeve]

Thanks for sharing your photography. It's very pretty. I started on Z in 09' with photography and back then, POD's were few and far between. 

The first bit of advice to you is try and find a way that your text isn't buried in the riotous color of the photo. I do see you've used a drop shadow to try and enhance readability of the text. However, because you've used a script or serif fonts the words blend into the photo. The drop shadow is over rated in my opinion. You'll see even on your Yellow & Blue Country Bliss birthday card on a solid blue sky the font is muddied and hard to read.

Here's another tip about fonts, you can learn a lot from just looking at the Marketplace. If you look at a search term of "birthday cards" you can see what kind of fonts are popular. You can see how others are using fonts when placed on photos. Of course you would never ever copy another creators designs, but you can learn from them.

Find free video tutorials on YouTube about fonts. Not enough creators here on Z know how to use them properly. It's not about "what looks good to you" but about following some simple rules that makes them look good to "everyone". 

And lastly your question about tags and relevancy to your photos. The design choice of using  one's landscape photography for birthday cards is tiny on Zazzle. If you use Search for the Marketplace "birthday cards photography", there are 11K+ cards and not all of them on the front page are scenic photos. 

Selling photography designed products on Z is hard. Selling anything on Z is hard ... period. But there are others out there who use their photography as you do who make some income. If you are new to Zazzle and the Product on Demand business welcome. Just know your chances of living off your income is small unless you have a huge base that actively seeks out your work. Keep promoting and don't be discouraged about lack of sales. Those feelings are an every day occurrence to millions of Zazzle users.

Addition tips can be found in Zazzle Help Center. That link is found either at the bottom of the Zazzle site or to the right hand side of the Forums. This article may be of interest to you: Title, Description & Tagging

One last thing, if you are using the Z UK site that is fine. Just be aware that there are a few products not listed on the UK site than there are on the US site. Remember, there are more customers of Z from the US than anywhere else in the World. They will be a big part of your customer base once you get selling. 

Best of luck! Happy Zazzling. 😊

[Nature_Lover]

Thank you.  This is very helpful.  Looks like I got carried away with trying to use a unique font that 'matched' the flower at the expense of readability.  I did try to keep the fonts away from the flowers, where practical, to make them less 'intrusive'.

[LMGildersleeve]

You are quite welcome. Creators who don't use photography (not people photos) as their main element have it easier. Using fonts on photography is a beast.