Hi Creators,
What better way to make a connection with our Customers than notifying them when you have new products posted in your store? We’ve been working on more features to improve the following function so that customers will be notified when updates are made to your store.
We recently introduced a new email for followers of stores on Zazzle. We are experimenting with different variations of this email/messaging and will be monitoring the performance to make sure we’re connecting you with your customers as best as we can. If a customer likes your products, they can follow you and stay up to date with your creations. How awesome is that?!
With the following email, we aim to:
- Thank the user for following a store
- Highlight the creator behind the store, share more information about them and showcase popular products
- Encourage customers to return to Zazzle and shop at their store
- Test the impact of offering a unique store promo code to increase store sales (Currently being tested to 40% of the recipients.
Example of the email we would send:
We don’t want to bombard the customer with a flood of emails, so for now, customers will receive one email featuring a single store per set frequency (ie. once a day, week, or month).
**We’re currently defaulting customers to weekly, but a user can log in and visit their notification preferences to opt-out of updates on stores they follow or adjust the frequency of emails.
So for instance, if I follow multiple stores every week, I will only get an email once a week featuring a single store and creator (assuming my email settings are set to weekly). The store that will be featured is based on the most recent followed before the email trigger.
We hope this helps make a better connection between you, the Creatives behind Zazzle products, and our customers to let them know all about the amazing products you are creating and the personal passion that goes into each unique design they purchase. Please leave any feedback you might have, here.
Best,
The Creator Team.
