Paper Types Product Offering Updates

[Heather]

Hi Creators,

We're beginning a series of updates to all our paper products aimed at enhancing the customer experience, improving manufacturing efficiency, and elevating overall quality. These updates are based on industry trends, competitive analysis, and extensive internal testing.

As part of this initiative, some paper types will be discontinued, with existing content automatically migrated to available paper type options - no action required on your part. In addition, we’re refining paper type names to make them clearer for customers and to help drive stronger conversion rates. 

We’ve started with four products so far: Gift Tags, Favor Tags, Door Hangers, and Wineglass Tags and will be expanding to all other paper products as soon as possible. Gift Tags changes are already live, and Favor Tags, Door Hangers, and Wineglass Tags are currently in the migration process.

These changes are aimed to deliver several benefits:

• Streamlined product offerings with more consistent pricing and improved parity for customers.
  
  
• An enhanced shopping experience that makes it easier for customers to find, understand, and purchase products.
  
  
• Increased performance and sales potential for your products.

What You Need to Know

• All content currently published on discontinued paper types will be automatically migrated to an available paper type. Additionally, semi-gloss will be migrated to matte to drive stronger sales potential. 
• During the migration, both old and new paper options will be temporarily live (typically for about one day).
• Once the migration is complete, the discontinued paper type options will be removed from the platform, but this will not impact your products, as they will have already been automatically migrated to the new paper type.
• If you have cover photos for paper types that are being discontinued, the system will typically remove them automatically. We recommend checking your designs and making any adjustments if needed.
• We are introducing Premium Soft Touch, a new, premium paper type. This elevated option features a soft, velvet-like finish and a thicker weight. This will replace the current paper types for Kraft, Felt Ecru, Columned, Laid, Felt White, Champagne Shimmer, and Metallic Silver for most flat paper types. 

Below outlines the paper type name changes: 

Current Name	New Name
Semi-Gloss	Basic Semi-Gloss
Signature Matte	Signature Matte (No Change)
Ultra-Thick	Signature Double-Thick
Linen	Premium Linen
Pearl Shimmer	Premium Pearlescent
	Premium Soft Touch (NEW!)

The discontinued paper types will be migrated to the following:

Note: The new Premium Soft Touch Paper Type is offered on most flat paper products, but not all. In situations where Premium Soft Touch is not available, we will migrate designs to paper types that are available. 

Discontinued Paper Types	Migrated to Paper Type Name
Kraft	Premium Soft Touch
Felt Ecru	Premium Soft Touch
Columned	Premium Soft Touch
Laid	Premium Soft Touch
Felt White	Premium Soft Touch
Champagne Shimmer	Premium Soft Touch
Metallic Silver	Premium Soft Touch

Full list of products that will be impacted by this change:

zazzle_announcementpostcard

zazzle_brochure

zazzle_card

zazzle_doorhanger

zazzle_enclosurecard

zazzle_favortag

zazzle_flatadvicecard

zazzle_flatannouncementcard

zazzle_flatcard

zazzle_flatgreetingcard

zazzle_flatholidaycard

zazzle_flatmenu

zazzle_flatnotecard

zazzle_flatpapersheet

zazzle_flatplacecard

zazzle_flatprogram

zazzle_flatsavethedatecard

zazzle_flatthankyoucard

zazzle_flyer

zazzle_foilcard

zazzle_foilfavortag

zazzle_gifttag

zazzle_letterhead2

zazzle_stationery2

zazzle_tableconfetti

zazzle_trilfoldprogram

zazzle_wineglasstag

zazzle_foilflatholidaycard

zazzle_foilfoldedgreetingcard

zazzle_foilfoldedholidaycard

zazzle_foilgifttag

zazzle_foilholidaypostcard

zazzle_foilinvitation

zazzle_foilinvitationpostcard

zazzle_foilprint

zazzle_foldedannouncementcard

zazzle_foldedcard

zazzle_foldedgreetingcard

zazzle_foldedholidaycard

zazzle_foldedinvitation

zazzle_foldednotecard

zazzle_foldedplacecard2

zazzle_foldedprogram

zazzle_foldedthankyoucard

zazzle_foilinvitationpostcard

zazzle_foilprint

zazzle_foldedannouncementcard

zazzle_foldedcard

zazzle_foldedgreetingcard

zazzle_foldedholidaycard

zazzle_foldedinvitation

zazzle_foldednotecard

zazzle_foldedplacecard2

zazzle_foldedprogram

zazzle_foldedthankyoucard

zazzle_holidaypostcard

zazzle_invitation3

zazzle_invitationallinone

zazzle_invitationpostcard

zazzle_magneticcard

zazzle_magneticinvitation2

zazzle_postcard2

zazzle_printblock

zazzle_responsecard

zazzle_tablecard

zazzle_trilfoldannouncement

zazzle_trilfoldcard

zazzle_trilfoldholidaycard

zazzle_trilfoldinvitation

zazzle_businesscard

zazzle_callingcard

zazzle_discountcard

zazzle_flatappointmentcard

zazzle_flatloyaltycard

zazzle_foilbusinesscard

zazzle_foldedappointmentcard

zazzle_foldedbusinesscard

zazzle_foldedloyaltycard

zazzle_profilecard

zazzle_referralcard

zazzle_spotuvbusinesscard

We’re looking forward to these improvements and the positive impact it will bring to the customer experience and your designs. Thank you for your partnership as we continue evolving together.

The Zazzle Team