4th of July Mugs Spam Attack

MissPaperFarm
Contributor III

I hate to report this but I was searching 4th of July mugs and on the first page it's spammed with tons of mugs that all have nothing on them but black. I already reported the design and the account doing it, but it was just so upsetting to see this because Zazzle failed to catch the spam. It also makes the whole website look cheap. If customers come here to search 4th of July mugs and see this, they will just click off. To note, they may have done this with AI. I know that with the paid AI program, you can have it log in and possibly created tons of products. Screenshot 2025-06-01 at 8.19.48 PM.png

21 REPLIES 21

NigelSutherland
Valued Contributor

How strange. On my search they're ALL black! IMG_4951.jpeg

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Working from a small Scottish island and creating items that sell...

Sea-Change
Contributor II

Wow, it looks like this account has 100s of items in black with 4th of July tags, with many items created in a 3-day  period in mid-May. There are a ton of mugs, but also all-black lamps, beach towels, clocks, and more, all with misleading tags.

I reported one of the items and noted the large number of black items with misleading tags in the notes.

ColsCreations
Honored Contributor II

Yep it's a couple of different store names tied to Anonymous members with different join dates showing so multiple accounts as well. And it's not just mugs. 

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And who knows what else. But oddly not t-shirts which is what they tag-spammed everything as. 🤔

Ironic that people strive often for years to make it even to the first page of results but junk accounts have figured out some loophole to immediately dominate results with all this spam that is surely a turn-off to customers, making them think Zazzle is just a bunch of unregulated junk

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What might the loophole be? The tags all seem to be the same.

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Working from a small Scottish island and creating items that sell...

It used to be if you tried just to do a background color and publish, it didn't let you publish. (Now apparently it lets you publish, so no need for loophole.) Before this unscrupulous designers made a big black or other color rectangle and placed it over the entire product and were able to publish. 

Just based on what can be seen on the frontend, it looks like they used AI to take the first word of a popular search topic, for example "4th of July" holiday, and then they added the name of other popular products in the market place to create the title of the product. That appears to be all they did but they created so many products that it flooded the market pages. I thought Zazzle checked products before they went public, which is why it's so confusing that these have made it through. 

That's what is a gut punch to designers that follow the rules. I remember reading the new Zazzle Terms and they specifically said products with unrelated tags were not allowed. So, of course these spam accounts break all the rules and get to the front of search pages 😵💫 Even though these spammers are recking the public shopping experience, it's still an interesting case study. They put unrelated tags, yet their products still showed up based on the first word in the title. I was looking for 4th of July mugs and all the black mugs said "4th of July" at the beginning of the title but their tags said t-shirt and whatever else. I don't know how the Zazzle algorithm is programmed but based on this debacle it seems to just be focusing simply on the first word of a product's title. Granted we don't know what other kind of hacking the accounts know how to do, but I'm pretty sure they are using AI to create these listings. 

Jadendreamer13
Valued Contributor III

I’m wondering if this is part of the glitch that happened on Friday.

I wondered that, too, but I think the black ornaments were brought up by someone before when they ran into them searching and the one store name is familiar, I think I may have actually reported them a while back. 

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Windy
Honored Contributor II

There's another store where every single thing in the shop is just white. A white mug, a white t-shirt, a white card, a white clock, white wrapping paper. Every product is blank and the directions invite customers to fill in whatever design they like. The store is called something like Zazzle White. I would have thought it was on official Zazzle store, however, the location of the shop owner is given as Bangladesh. I can probably find a link to this all white shop full of blanks if a mod wants the info. Mods, please advise if you want further info.

Now accepting Father's Day products On the Group Pinterest Board for Holidays!


I sent Zazzle a long list of store names links via email January 2025, all having nothing but white blank items, some with different store owner names, and different cities (if that's what they're called) all from that same Bangladesh country to make it look like they're not the same people!   And noted some of those stores had Bronze Badge Level!  How is that possible?  And I said it's not hard to find them by Zazzle employees and am sure there's a lot more spam stores on Zazzle, but I did not have the time to find them all for them, as an employee would!   Nothing was ever done, as every one of those stores are still up.and running!  They were reported in the past also, and by other designers and who also reported the stores with all black items, and the stores that only have put your logo here items and who reached very high badge levels!  Don't understand why Zazzle never did anything about these spam shell type stores going on here for years! 

Yet designers have been hit with the terrible new TOS working against designers who put their hard work and own designs on Zazzle’s blank items, and now having marketing fees and tiered category tables all so convoluted and reducing our royalties down even further as if that was even possible!   It used to be years ago Zazzle encouraged designers to set their own royalties as low or high as they felt should be for their work!  Then years back we were hit with an excess fee if we set our royalties 15% or higher and suggested we set it at 10%.  And now it's recommended not to go over 10% or get excess fee, so guess they now suggest setting them at 5%!  How low does Zazzle expect designers to go for our royalties in exchange for designers hard work and of licensing and original works of art, photography, illustrations, etc.?  Was bad enough for years now the new carvevouts, changes to volume bonuses, enormous increase gaps inbetween reaching silver from Bronze level, etc. they changed in the past!  Now these new TOS and marketing fees reducing our payouts even further for our work as designers!  And wasn't it always supposed to be the company made their profits from the marked up base price and accounted for their marketing and overhead costs in that, and designers were paid the differences based upon their own royalties  prices set?  Always loved Zazzle for the most part all the years here, and love their design tool and with it getting better over time!   It's always been a great feature here!  But all the crazy fees are a reason didn't go to,  or stay active with other POD sites who went down this route and thereby taking advantage of their designers on their sites!  Very demotivating, devaluing and sad!  Hope somehow Zazzle sees the negatives of all these changes from the past and now with these new TOS, and realizes it's not good to pay pennies to their designers who have always been the backbone to the company as a POD platform (and came before the big brand names here, and have to wonder are they treated the same way?).  There must be close to a million designer stores on Zazzle’s site, right?  Someone else said that recently again too.  It is Zazzle's company, but without it's talented independent designers and their vastly unique designs being made and sold, what is really left nothing but blank white products.  

Designers deserve feedback from Zazzle regarding the TOS changes and acknowledgment about how these changes have negatively impacted designers’ royalties.

What are Zazzle’s plans to turn this situation around?

I realize that designers are not employees, but they are an integral part of your business.

CrazyMermaid
Valued Contributor II

What a kick in the teeth to the Zazzle design community. It's bad enough that this stuff is even allowed, (I really thought there are rules against just doing a background color. Loopholes should not be permitted.) but to see them ranking so high - without cover photos or videos is completely demoralizing. Their tags are pure spam. The mugs I looked at were hawking t-shirts. Zazzle really owes us an explanation on this.

Adam
Moderator
Moderator

Hello MissPaperFarm! 
Thank you so much for reporting this! I have passed on the details and screenshots to our technical team so that we can look into this. 

Adam 

Windy
Honored Contributor II

Thanks for jumping in to the thread Adam. Assuming you have read the entire thread, shall I assume that Zazzle is just fine with the Bangladesh based store which is called Zazzle White? I mentioned that a few frames above. I thought that Zazzle White might be  a new official Zazzle program, something like Zazzle Black, so maybe that store is exactly as intended, and no action needs to be taken. Let me know.

 

Now accepting Father's Day products On the Group Pinterest Board for Holidays!


Thank you Adam! I have confidence that Zazzle will fix this issue like they did the spam messages issue in the past. 

@Adam Can you please also ask for an explanation why this keeps happening? We report shops like these but they are still not taken down?

Should we just assume that Zazzle does not care if bad "designs" like these are pushed out to the marketplace for customers to see as long as they sell? 

alissag
Contributor III

Well, if customers are finding stuff like this every time they try searching Zazzle, that could definitely explain the decrease in sales that so many legitimate creators are complaining about. 

CrazyMermaid
Valued Contributor II

4 of July mugs are looking better, but it here is another spam account that needs to go. Happy 4 July And Yes It's My 40th Birthday Since J Stainless Steel Water Bottle | Zazzle . It's products are still on the first page. Has anyone checked on Father's Day?

My view still is filled with mostly on the first page. I've reported all those accounts back in February this year. Not via the snitch link but to Z'email. Like @AM above nothing was done about it.

PAZP
Valued Contributor II

I just clicked the link you shared link and they are now gone.