A Little Switcheroo on the Landing Page would make More Sense

wheresthekarma
Contributor III

Hey Zazzle Folks,
When a customer sees a product they like, whether they find it on the Zazzle site or see it on social media like Pinterest, they click on it and the page takes them to the landing page. 

If they click on a product that belongs to a collection, wouldn't it make more sense that the collection shows up right under the product? Instead they see "other designs you might like" which is confusing. Unless someone is totally familiar with Zazzle's layout, they won't know to scroll to the bottom of the page to see the rest of the collection.

I know on wedding and I think baby shower collections, some products show up right below it but on birthdays and other holidays like Halloween they do not. It seems like it would be a better customer shopping experience to see the other items that match product they like, right under it so they know there is a collection of matching items.

it seems like that would be the obvious way to upsell, letting them see that there are matching products, instead of trying to direct them to random products from other sellers. Just switching those two sections around would make a more seamless experience.

This is what I am talking about.

Just wondering your thoughts on this.

Just swap these two sections around.Just swap these two sections around.

5 REPLIES 5

Windy
Honored Contributor II

Yes, Please!!! This seems to me the way a customer will buy more. 

Here's what I have cookin' over at Pinterest lately


MaggieA
Contributor

Yes please!

That is how any customer would like it I think. If it is too much a bother customers will look elsewhere, I think I read somewhere that you have about 8 seconds attention span when online shopping. 

Fiona
Moderator
Moderator

Thanks for this suggestion.

I will pass it on 🙂 

Fantabuloustef
Contributor III

Definitely better when there’s unity and information going together are grouped together. It’s the same remark with the product and design  descriptions. Because if, as customers, we see other stuff unrelated to the product we have selected first, it seems that there’s no other important information about this specific product to look at… Personally when I see this long list of other designs , I feel like it’s the end of the page.  
It’s as if you tell the customer: “ok, you have seen all the important information about the product you were interested in , now, look at all these other choices ! “ 

Yes! So true! The description should be added up there by the product too! It's so hard to find.