Advice on Must-Have Products for Wedding Cross-Event Collection

[Waqar_Muhammad]

I’m planning to create a wedding cross-event type collection and I want to know What are the must-have products to include in the collection. As adding those products which do not sell affect store ranking, So I only want to include those matchign items that everyone needs. Thank you

[Sara_H]

@Waqar_Muhammad  create the wedding cross sell collection and fill the slots that Zazzle has created for you. No thinking needed.

You need to do the research as to what design style is trending in the wedding space. It's up to you to design the collection the best you can, targeted at a specific wedding theme and promote those products so that they do sell.

There are no "must-have products" each bride-to-be has different requirements - follow the collection's slots, see what other products go well with the theme and promote, promote, promote some more.

Ignore store ranking - it will go down the more none sold products you have in your store but as you get all those sales and self referrals from promoting your products - it will go up (though sales and self referrals are not guaranteed when you do promote so ymmv)

Jump into the wedding space, design something that's outstanding and have fun!

[dotellabelle]

Great question! When it comes to wedding collections, the “must-have” products are the ones couples almost always purchase to coordinate their event. From what I’ve seen, these tend to be the essentials:

• Invitations & RSVP cards – the centerpiece of any wedding collection

• Save the Date cards – usually sent out months in advance

• Enclosure/Details cards – directions, accommodations, or registry info

• Day-of stationery – programs, menus, place cards, and table numbers

• Signage – welcome signs and seating charts

• Thank You cards – ordered right after the wedding

Optional but often good sellers: bridal shower invites, rehearsal dinner invites, favor tags/stickers, and guest books.

Starting with these ensures you’re covering the basics couples expect, without overloading your store with items that don’t sell.

And I also agree with @Sara_H  — creating a full collection and filling all the slots helps give your designs more visibility and looks more polished to customers.

Victoria | Do Tell A Belle