Cross Promotion vs Self Promotion

mateusland
New Contributor II

Hello everyone. I am new on Zazzle, just getting my store set up. Can someone please clarify the difference between cross promotion and self promotion? I think cross promotion is where I link someone elses product (on Pinterest?) and self promotion is when I am promoting and linking my own products. I am currently only using Pinterest and I create my own pins and write my own copy (I guess they are called 'manual pins'). I am confused on when I am supposed to add my ?rf# at the end of the link. I just read something that said if I add my ?rf# at the end of my self promotion, it changes the commision from 50% down to 15%. I'm a bit confused with all of this - and input would help. Thank you so much!

2 REPLIES 2

ozdilh
New Contributor II

Normally, you should share your own products without adding your referral code, and share other people’s products with your referral code.

However, don’t rely too much on referral earnings these days. It seems like Zazzle sometimes counts even organic Google traffic as its own, and Pinterest was recently changing our referral links, which felt very scammy.

Also, if a customer has already visited Zazzle through someone else’s referral link within the last 14 days, you can’t override their referral — so no matter what you do, your chance of actually earning the referral is very low (maybe around 10%). So try not to stress too much about it.

mateusland
New Contributor II

thank you so much! I will take the rf# off of my Pinterest pins.