Editors Picks Taking Priority in the marketplace, in some case dominating top 7+ pages of Category
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02-09-2023 11:48 AM - edited 02-09-2023 11:51 AM
I love covers, have done since they arrived - just want to make this clear before proceeding.
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I wanted to share my observation that the main pages are currently showcasing the editors' picks as a priority. To mention one category 'mugs' - I went 7 pages deep and they were almost 100% all editors picks. Covers weren't prioritized in this broad search. Though I can see covers that are also editors picks were dominant for other more niche searches.
Editors picks, followed by covers which are also Editor's picks are taking the spotlight away from most sold/popular.
I hope Zazzle can understand that this shift can be a bit disheartening, especially considering that we were previously told that factors such as sales, marketing, tags, and descriptions would play a significant role in determining our visibility on the platform. However, it now seems that even a great cover photo may not be enough to secure a prominent placement without being chosen as an Editor's pick.
One could say 'create a better design and it will be picked' ... I'm wondering what the odds are with 100,000's of products of them being seen by an Editor. I have many products that for whatever reason never see the light of day and have all but been forgotten by me too, this is one such store that despite being my favorite is neglected Storybook Invites and I am wondering what the point of adding covers would be when they still have to overcome the Editors pick hurdle?
I recognize that Zazzle's team works super hard to make the platform as user-friendly as possible and I'm sure sales are up as a result and hence I am tentatively making this suggestion:
As you are already prioritizing covers over factors like sales and popularity, could you consider not including editors' picks in that priority positioning?
I had thought we could maintain our position if we add a cover but if there is another level added to that re it being an Editor's pick, then I'm wondering if the work involved re covers will be worth it ultimately, especially as the market becomes saturated with them. I believe that it would be fairer to those of us who have earned our visibility through hard work and proven sales, rather than through the arbitrary selection of an editor.
Thank you for taking the time to read my thoughts and for all the work that you do at Zazzle. I hope that we can find a way to work together to make the platform a success for everyone.
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02-10-2023 02:41 PM
I've noticed the Zazzle Select appearing also in top pages where as I think they had their own department before.
So we appear to have in order of priority for first page/s (as some pages seem infinite re item 1) spot
- .Editors pick with a cover photo
- Zazzle Select with a cover photo?
- Editors Pick without a cover (not sure if this takes preference over a cover or not)
- Cover Photo
- Most Sold/Most Popular
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02-11-2023 11:01 AM - edited 02-11-2023 11:03 AM
IMHO I don't think that having the first page filled with Editor's Picks is a fair thing.
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02-11-2023 11:07 AM
Just a quick interruption to say....I've never even HAD an Editor's Pick. 😠 OK. Carry on! 😝😝😝
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02-15-2023 08:41 AM
I've had ONE in 13 years! Really encouraging isn't it
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02-12-2023 08:26 AM
How about more filters? They have popular and newest. How about best selling, trending and newest? This gives the new and EP a chance to show up without pushing the best selling to the back. I am also frustrated to see my best sellers not even come up in searches when I look. Although i think all new items should get their chance, when I have worked for years on something to gain sales it is disappointing to not see it in the results. Other sites use trending as a filter, it seems like a good option.
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02-14-2023 08:00 AM
Yes, a big thumbs up for this!!
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02-12-2023 12:34 PM
Yes, definitely top places in search are editor's pick - for almost every product category. And, there are creators that have a ton of editor's picks, so I am guessing that Zazzle wants to create a certain aesthetics specific for their website - more artistic than commercial aesthetics.
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02-12-2023 01:17 PM
Not only are things being limited by editor's picks and cover images, but the choices are limited in categories. For instance, I clicked through to business cards, then construction, and found four essentially identical categories: wooden, carpenter, timber, and carpentry. Then there was interior design, which isn't construction, nature (?), and professional. My suspicion is it's the top seven tags as opposed to defined categories. I hope customers know better and type something into the search bar.


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