How do you set your royalty?

[Lais]

Hey, guys! Any advice on how to set the royalty for specific products?
I never think too much about it, I always do that:

Not sure if that's the best strategy, though. 🤔
Please, share your tips. 🤗

[Barbara]

A lot of people set their default royalty to 14.9% because, starting at 15%, Zazzle takes a small percentage that reduces it to lower than 14.9%. To actually make more per product, you have to go up to around 20%, where I had mine until two things occurred: The economy tanked, meaning fewer people have been buying, and Zazzle raised its prices. I'll be going back down to 14.9.

[WHS_Designs]

mine is also 14.9% across the board (unless they're masks or other products that have a Zazzle pre-defined ceiling of 5%-10%). I stick to this and avoid making seasonal royalty % changes because there have been issues lately with the timing of the adjustments. I would never do 10% or less because when those pre-Christmas sales hit (30%, 40%, 50%, 60%, and even 70% off), your royalty will be pennies or close to zero for low quantity, small-value item orders.

W.H.  

[Windy · Accepted solution]

I think what you are saying is that you tinker with your royalty to make the price come out to slightly below the dollar figure. $44.95 as opposed to $45.00. That's a great strategy for a shop owner in real life. But here, it's a losing game because price changes can be made at the corporate level, which then creates havoc with your nicely arranged prices. I think it's a better option to just set it and forget it and not worry about the tried and true real life strategy of trying to trick buyers into thinking they are spending a dollar less by pricing at item at $44.95 as opposed to $45.00. I remember recently a few people mentioned in the forums that they were going to reprice all their items because of the price increases. But then Zazzle rolled back some of the increases. Repricing is a lot of work for little gain. Designers are not in charge of pricing, so choosing a certain percentage and sticking with that most of the time is probably the least aggravating approach to take.  

[Lais]

Thank you so much, Windy! 😊

That was what I was thinking about. I always try to make the prices look like "44.95" instead of "45.00" thinking that maybe this will result in more people buying my product. But maybe, considering what you said and also what WHS_Designs and Barbara said, I should just set my royalty as 14.9 and stick to it. 
Thank you so much for everyone's collaboration. 🤗

I was also wondering if there was someone who also, like me, always tried to find the biggest royalty that makes the price of the product look like "x + 0.95". 😂

Again, thank you so much! 🤗❤️

[Barbara]

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@Windy wrote:

...choosing a certain percentage and sticking with that most of the time is probably the least aggravating approach to take.  

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Absolutely!

Colorwash's Home

[Lais]

Thank you so much, Windy! 🤗

I had already replied to you, but for some reason, my comment is not showing here. So I'll write again.
After reading what you and the others said, I think I'm gonna just set my royalty at 14.9% and stick to it. I was hopeful that maybe by making prices look like "x + 0.95" I would get more sales. 😅

Thank you so much for your help.
And thank you for everyone's help. 🤗

[Boki]

Hello, with such a high percentage of 14.9%, how satisfied are you with sales these days, since when did everything become more expensive (has the profit decreased or is it the same)?