Paid Advertisements on Zazzle vs. Marketing Fees

[Jadendreamer13]

Instead of charging marketing fees that are deducted from Zazzle designers’ royalties, Zazzle could offer paid advertisements — like Etsy does — that designers pay for by setting a specific budget that is used on a pay-for-click basis.

This way, Zazzle could generate the extra income they want from paid ads instead of reducing designers’ royalties.

The paid ads would be placed on top of search results with a “Sponsored” notation, and the top-selling products would be displayed under the paid ads.

In this case, it would be a win-win situation — not a win-lose situation, which best describes designers’ current situation.

[CLC]

...you would probably lose money with paid ads.  If there was a pay for advertising available, just like on Etsy the algorhythm  would favor the top sellers and push those products to the front, sellers products that have not sold would never receive any impressions and you would be charged by clicks if someone did click on your ad. You could get 10 clicks at a cost of .70 each and own $7.00 without selling a product....

[Jadendreamer13]

Not every Zazzler would need to purchase paid adds; it would be optional….