PRICING OF VARIOUS CARD CATEGORIES

SORS
Contributor III

I’ve been adjusting my royalties and noticed something puzzling—perhaps others have encountered this too?When setting prices, I found that my regular folded greeting cards are pricing correctly at $4.17 with a 14.9% royalty. However, when I apply the same royalty (even going as high as 50%) to my Holiday Cards and Thank You Cards—which use the same paper type—the price still won’t go above $4.00.This seems inconsistent, especially since these are all folded cards, just in different categories. Has anyone else seen this? Is there a different base price for seasonal or occasion-specific cards behind the scenes?

3 REPLIES 3

ColsCreations
Honored Contributor II

As far as I remember, the base prices have always been different depending on the product blank use category. Can be exact same printed thing, but for marketing, there are different prices. Because people are willing to pay different amounts depending on their perception.

 Putting Your Designs on the Correct Paper Products
So if you look at the blanks there, you can see that the same 5 x 7 flat card on signature matte, no high def printing, no envelope, no logo attribution  ... the list price for a single "holiday" card is $1.68 where for the "invitation" it's $2.25.

Confusing but I think that's actually good for designers. There could be one massive product category for all 5 x 7 flat matte cards, but Z believes they can sell them at a higher price if marketed as say specifically a wedding invite. So I say, trust them on this, be happy for the higher royalty it means, and always be aware of which specific product blank you are publishing on.

 

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Thank you for this information.  I appreciate it. Do you know the best way to change these royalties without having to change each one individually?   Sometimes it allows me to change 2 at a time, but that would still take me forever.  

Barbara
Esteemed Contributor

I don't know it if this works: Select any number of products showing on a page in the back end, then use the Actions dropdown and choose Edit Details, which brings you to the edit screen where you can change anything you want, including royalties. I've never tried it, but it looks like it might be the way to do it.

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