Requesting Flexible Advertising Options for Designers

[Susang6]

I am concerned about the current advertisement fees that range from 35 to 50% of royalties.  I feel that these fees significantly impact earnings and from what I have read I know that many designers would agree.

 I’d like to propose a more flexible advertising model that could benefit both Zazzle and the designers.  Please consider the tiered advertisement packages.  The 3-ad packages would allow designers the ability to choose an option that aligns with their budgets and goals.

Here’s an outline of how this advertisement option would work:

Basic Level: Free or low-cost option with minimal promotion, catering to designers with lower earnings/budgets or those who prefer organic reach.

Mid-Level: A moderately priced package offering targeted advertising

Premium Level: A higher investment option providing widespread exposure through channels like featured listings and social media ads, tailored for designers seeking maximum visibility.

The advertisement packages would allow designers to make decisions based on their individual needs.  Designers would choose the package that would be best for them while also allowing Zazzle to recoup advertising costs.   There would be a fee for each advertisement package with premium level being the highest cost. 

Please consider this proposal.

[NigelSutherland]

Not sure about this. We're already doing a lot of hard work creating designs to earn Zazzle their revenue. Please don't give them any more ideas on new ways to fleece us!

[Susang6]

So you would prefer to be charged 35 to 50 percent royalty fees across the board rather than having a say in how you advertise your products?  I would think the Basic Level: Free or low-cost option with minimal promotion, catering to designers with lower earnings/budgets or those who prefer organic reach would be a better option.  Free or low cost being the keywords.   

My proposal is better overall for the designers.  It gives designers some say on advertisement needs and fees.    But if you prefer the current 35 to 50% ad fees then that is your business. 

I personally would prefer a Mid level ad package with premium during holidays.  But I would like Zazzle to be more transparent and show me where they are advertising my products.   ( my proposal was intended to replace the current 35 to 50% fees on royalties). Not give Zazzle ideas on how to "fleece" the designers and I am sorry that you thought that. 

The ad proposal would make it more of a partnership. Zazzle and Designers would benefit under my  Flexible Advertising Options for Designers proposal.  

[ColsCreations]

I would be a hard NO on something like this as it's a pay-to-play scheme. The old-time Designers who have already been successful and thus are already "favored" with EP's and being featured and at tops of search results & landing pages etc... they'd have no need to pay for a Mid or Premium package, they could continue along at a free Basic package. Meanwhile, newer and/or less successful-so-far designers already fighting to be seen in the face of above would have to pay to up their odds of being seen? Just no. Something like this would just further strangle up-and-comers who would have to pay to play to compete with those who came before them.

One's visibility should be tied to how closely relevant they are to what the potential customer is searching for, and how well they match whatever theme Z is promoting at the moment. It should not be tied to how much money you paid Z to give you special consideration.

Also, there's already enough "spam" in the MP, do we really want to let them up their games by paying to get even more ahead of legit designs?